Blog

Refresh your Event Planning Perspective: Why Every Event Planner Must Attend Events

This past weekend I attended a conference with my husband – it was a personal commitment, not work-related. However, as an event manager, it is easy to be distracted by the elements of the event and how the logistics were planned, and constantly assess what you would have done differently if you had planned it…

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How To Keep Your Event from Going Down in Flames – Revisiting the Fyre Festival Disaster from an Event Planning Perspective

Like so many who tuned in to the Netflix and Hulu documentaries about the ill-fated Fyre Festival, I was engrossed and amazed at how the story unfolded. This event, billed as a luxury music festival “on the boundaries of impossible,” never stood a chance. It would have been a comedy of errors, if not for…

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Company Anniversaries: Beyond the Mug

As someone who spends a lot of time helping companies celebrate their accomplishments, I was taken aback by a Wall Street Journal article on the controversy surrounding AIG’s centennial. Most company anniversaries aren’t a source of controversy—they’re a cause for celebration, to mark achievements, celebrate success, acknowledge relationships and infuse employees with pride. Much more…

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2018 Castle Events Year in Review

From once-in-a-lifetime incentive programs in Buenos Aires, Argentina and Scottsdale, Arizona to the rise of event technology and a special focus on wellness, 2018 has been an amazing, jam-packed year for our event team. As the year draws to a close, we’re sharing our favorite destinations and event trends, our biggest planning pet peeves and…

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The Latest Social Media Trends and How They Can Be Integrated into Your Event

Here’s how to keep your attendees engaged before, during and after your event using social media. Using platforms such as Facebook, Instagram, and Snapchat, you can increase engagement and interaction among attendees. See what all the buzz is about and integrate these social media strategies into your next event.

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An Event Professional from the Age of 14: Five Questions with Callie Cleary

At Castle, we believe that our greatest asset is our amazing team of public relations and event management professionals. From planning employee incentive programs and creating event marketing campaigns to executing internal social media audits and executive media training, our team does it all. Each member of the Castle team has a different back story and unique insights…

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Five Questions with Event Maven Danielle Dickinson

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From global sales conferences and luxury incentive travel programs to social media crisis planning and marketing communication, our team does it all. Each member of the Castle team has a different back story and unique insights and information on public…

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An Event Planner’s Three Tips to Make the Most of Outdoor Events (Go Sox!)

An event planner’s top three tips for attending an outdoor event.

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Tips for Planning Exceptional Optional Activities at your Corporate Meetings or Events

Corporate meetings and incentives often include optional activities designed to give attendees the opportunity to relax, network and experience the flavor of the host city. These activities come in many shapes and sizes; they can be hosted by the sponsoring organization, paid for by attendees, and be for individuals or for groups. So how do…

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Planning Ahead: Virtual and Augmented Reality in Corporate Events

At The Castle Group, we pride ourselves on keeping ahead of the latest corporate event trends. We’re reading industry publications, browsing new event themes on Pinterest and attending events across the country–on the lookout for what’s new and innovative that we can incorporate into our client’s events. Recently, virtual and augmented reality have become integrated…

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