CASE STUDY: EVENT MANAGEMENT
Strategic Engagement in Action
Delivering Memorable Event Experiences That Fuel Giving
Team IMPACT matches children facing serious illness and disability with student-athletes from college sports teams across the country, creating long-term, transformative experiences for all involved.
Industry
National Non-Profit
Castle Services
Event Management
Event
Annual Game Day Gala
Event Location
Boston, Massachusetts
THE SITUATION
Create unforgettable connections and drive meaningful giving at annual fundraising event
The annual Game Day Gala is the organization’s flagship event, bringing together 1,000+ members of the Team IMPACT community—including board and committee representatives, patients and families, student-athletes, and coaches—to celebrate its national presence, over 3,300 matches, and more than 100,000 student-athletes impacted. Castle was engaged to ensure the gala delivered a seamless, memorable experience while maximizing engagement and fundraising success.
OUR APPROACH
Event strategies that transform experiences and elevate engagement
Castle provided event design, branding, and production support for the 2024 and 2025 galas and has been enlisted again for 2026. Hosted at Encore Boston Harbor, Castle transformed the space into a tailgate reception, dynamic program and post-game party, translating the concept and design into an immersive, end-to-end experience.
Highlights included a lineup of distinguished speakers, a Fund-A-Need campaign submitted via mobile devices, and engagement strategies that maximized participation from more than 100 sponsors and nearly 1,000 attendees. Every detail contributed to a vibrant, celebratory experience that honored Team IMPACT’s mission and community.
THE IMPACT
Igniting generosity through shared experience
The 2024 and 2025 Game Day Galas raised more than $3 million each, celebrating Team IMPACT’s legacy and inspiring community support. Castle’s partnership ensured that every attendee—from patients and families to student-athletes and coaches—experienced an event that was meaningful, engaging, and tied to Team IMPACT’s mission. Castle will continue supporting Team IMPACT in 2026, helping to make the next Game Day Gala just as successful.
3
ANNUAL EVENTS
$3M+
RAISED PER EVENT
1000+
ATTENDEES PER EVENT
100
SPONSORS
TESTIMONIALS
WHAT OUR CLIENT SAID
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