Tips and Tricks for Relationship Marketing with Freelance Writers

PR professionals tend to look to established staff reporters and high-profile outlets when pitching as a direct pathway to a story getting published. It doesn’t always work out that way. Get an inside scoop from a freelancer to public relations professionals on best practices for relationship marketing.

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Five Lessons an Education in Marketing Communications Taught Me About Creativity

We live in a world where anyone can pick up their phone and develop their own “brand” via Instagram or Tik Tok. What separates the masses from the outstanding few is marketability. Read five lessons learned by studying Marketing Communications.

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Internship Take-aways, Reflections & Pro-Tips

Internships are a great way to immerse yourself in your field of study—and gain so much more. Read through these interviews with past and present Castle employees whose internships launched their careers in public relations and event management.

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