Blog

Women’s History Month 2021

As a women-owned business, we love to celebrate fierce and edgy women. In honor of this year’s Women’s History Month, we created our very own movie watch list featuring real and fictional women who inspire us. Movies to Watch During Women’s History Month: 9 to 5 A League of Their Own Alice Doesn’t Live Here…

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Insights From The Wiki-World: Interview with an Anonymous Wikipedia Editor

The world of Wikipedia editing can be an inscrutable one for the uninitiated. A massive, online, open-collaborative environment with more than 55 million articles and 94 million registered users, any of whom can edit almost anything they choose, sounds like the stuff of nightmares for PR professionals. After all, the critical words of just a…

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Hybrid on the Horizon

Although virtual events are now commonplace and can be highly effective in reaching your target audience, nothing beats the face-to-face connection of in-person events. Organizers of virtual events and attendees alike are digitally drained. We’re hearing from both sets of constituents that they can’t wait to get back to in-person events. It’s not a question…

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Inauguration: An Event Planning Perspective

Inauguration day. Regardless of your political views, from an event management standpoint, there was much perfection on display, and many lessons for anyone planning events today. Throughout the day and night, I heard from many colleagues and clients asking what I thought about the inauguration, from an event planning perspective. Here are ten takeaways, in…

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2020 – The Year of Crisis

What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all spent the…

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