2021 - The Castle Group

How COVID-19 Changed Public Relations Forever | the Impact on PR Strategy

When the COVID-19 pandemic hit last year, we had so many questions. When are we going to go back to the office? When will I see my coworkers and clients again in person? What is Zoom?! And why has it taken over my life? As public relations professionals, the core of our job didn’t shift…

Social Media: What to Say, Where to Say it?

Want to create an engaging social media presence for your company? Intentionality and consistency across all social media platforms will help attract your target audience and meet your company’s ultimate goals.

Navigating the Latest COVID-19 Policies

Traveling this holiday season? The ever-changing COVID-19 travel rules and regulations have the potential to heighten holiday stress. With 2022 events right around the corner, our events team has been closely following updates to the CDC and U.S. government regulated policies.
Read for the latest information on vaccination and testing requirements for those entering the United States.

Prioritizing Health and Wellness in the Marketing Industry

Marketing is a dynamic, fast-paced, ever-evolving industry to work in. Making rest and personal wellness a daily priority allows for more energy and creativity to face challenges that arise. Here are three forms of rest that can change the way we live and work.

Behind the Scenes of a Virtual Event

Ever find yourself wondering what goes on behind the scenes of a virtual event? Get an insider look on how execute a virtual event from one of Castle’s Senior Event Managers.

‘Levitating’ Through Crises – Even When They Aren’t “Yours”

Collaboration is at the forefront of culture right now. Companies are partnering with celebrities to release limited edition products, like Travis Scott’s “Cactus Jack” meal at McDonalds. Brands like Disney and Coach are also teaming up to bring their signature looks to clothing and accessories. And, of course, a flood of musical mashups is extending the life of hit songs. …

Meeting Planners: Staying ahead of the ever-shifting COVID landscape

As meeting planners, it is essential to keep on top of the rapidly changing COVID restrictions, mandates, and policies (from state to state and across county and city lines) to ensure the safety and security of all involved – from attendees and sponsors to partners and planners alike.

5 Things to Remember When Working a Hybrid Internship

For over a year now, most of the corporate world has adjusted and become comfortable working entirely from home. We have learned the technology, invested in blue light glasses, and spent more time on Zoom than anyone thought possible. Thankfully, now that things are starting to get back to normal, many employees are getting back…

Why Relationships Matter: 25 Years

Who knew that an account director/client relationship – one that grew as a result of a CEO who was chronically late for meetings – would result in an award-winning business celebrating its 25th anniversary? When we (Sandy, the account director, and Wendy, the marketing director with the always tardy boss) met, we were at inflection…

Castle Anniversary….25 years strong and always here for you!

It’s Castle’s 25th Anniversary! To commemorate our milestone, we’re sharing a poem that captures the essence of who we are and why we endure. Thank you to our clients, families, friends and the community for being by our side every step of the way!

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