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‘Levitating’ Through Crises – Even When They Aren’t “Yours”
Collaboration is at the forefront of culture right now. Companies are partnering with celebrities to release limited edition products, like Travis Scott’s “Cactus Jack” meal at McDonalds. Brands like Disney and Coach are also teaming up to bring their signature looks to clothing and accessories. And, of course, a flood of musical mashups is extending the life of hit songs. …
Read MoreMeeting Planners: Staying ahead of the ever-shifting COVID landscape
As meeting planners, it is essential to keep on top of the rapidly changing COVID restrictions, mandates, and policies (from state to state and across county and city lines) to ensure the safety and security of all involved – from attendees and sponsors to partners and planners alike.
Read More5 Things to Remember When Working a Hybrid Internship
For over a year now, most of the corporate world has adjusted and become comfortable working entirely from home. We have learned the technology, invested in blue light glasses, and spent more time on Zoom than anyone thought possible. Thankfully, now that things are starting to get back to normal, many employees are getting back…
Read MoreWhy Relationships Matter: 25 Years
Who knew that an account director/client relationship – one that grew as a result of a CEO who was chronically late for meetings – would result in an award-winning business celebrating its 25th anniversary? When we (Sandy, the account director, and Wendy, the marketing director with the always tardy boss) met, we were at inflection…
Read MoreCastle Anniversary….25 years strong and always here for you!
It’s Castle’s 25th Anniversary! To commemorate our milestone, we’re sharing a poem that captures the essence of who we are and why we endure. Thank you to our clients, families, friends and the community for being by our side every step of the way!
Read MoreReturn to Live Events: Policies and Procedures
It’s important to note that every event is different when it comes to COVID-19 protocols. There is no one-size-fits-all approach to health and safety. A multitude of factors such as state regulations, attendee demographics, event format and more all play in to determining what procedures should be in place for each event. At the recent Global Meeting and Incentive…
Read MoreReturn to Live Events: Attitudes and Outlook
Castle recently attended its first in-person industry networking event in more than 15 months. The Global Meeting and Incentive Travel Exchange (GMITE) was hosted at the Arizona Grand Resort in Phoenix, Arizona. Since it was the first time many buyers and suppliers came back together, everyone in attendance was incredibly happy to be face-to-face with their peers again! Here are three major takeaways from the event: 1. Meeting professionals are beyond excited for…
Read MorePolitics, Social Movements and PR: Strategies During an Age of Social Activism
If you’re a consumer of news and information online (and if you’re reading this blog, you almost certainly are), it won’t come as a surprise that the Dictionary.com People’s Choice Word of the Year for 2020 was “unprecedented.” Unprecedented. It seemed like that eyebrow-raising adjective was everywhere. From the COVID-19 pandemic to racial equity and…
Read MoreTop 5 European Countries for Incentive Programs
As people’s desire to travel returns, and as the need for recognition of stellar performance continues, companies are starting to think about their corporate travel plans for 2022 and beyond. Castle has begun planning several European programs for our clients and I am excited to see that some of my favorite destinations in Europe are…
Read MoreWomen’s History Month 2021
As a women-owned business, we love to celebrate fierce and edgy women. In honor of this year’s Women’s History Month, we created our very own movie watch list featuring real and fictional women who inspire us. Movies to Watch During Women’s History Month: 9 to 5 A League of Their Own Alice Doesn’t Live Here…
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