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COVID-19 Public Relations and Events Resources

As with any business during this unprecedented time, we’ve been pivoting quickly and engaging clients in new ways to deliver the most informed and effective strategies. We’ve created a number of specialty services and content that we hope will be useful for organizations seeking new resources and fresh thinking. In partnership with leading infectious disease…

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An Approach to Public Relations During COVID-19

My high school yearbook senior quote, inspired by a friend’s sister’s poster, was “Remember yesterday, dream about tomorrow, but live today.” For decades I have regretted not trying a little harder to find a better quote. Now I’m thinking that quote very aptly describes the approach I recommend for public relations during this time of…

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Bridging the Gap – Creating Connection through Virtual Events

In the event management industry, we are in the business of connecting people. As the outside world comes to a near standstill and work-from-home is the standard of the moment, the need for connection – with employees, customers and partners – becomes even more vital. In the immediate environment, without the option of hosting live meetings…

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9 Tips for Working from Home During the Coronavirus Pandemic

With the attention on Coronavirus (COVID-19) turning from containment to prevention, companies around the world are implementing a work from home policy for their employees. This strategy, aimed at further stopping the rapid spread of the virus, allows employees to self-quarantine while still getting their work done. The adjustment can be difficult, as many of…

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Three Common Social Media Mistakes – and How to Avoid Them

As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they’re doing, why they’re doing it, and how it’s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. 1….

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Celebrating Castle’s Female Founders on International Women’s Day

Gone are the days of stuffy corporate norms and the boys club mentality that has historically excluded women from prospering in the business world. Women-owned businesses are on the rise and show no signs of slowing down. There has been a significant uptick in women starting their own companies or becoming primary shareholders in companies…

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