Blog

Addressing Racial Equity in Education: K-12 Schools and Higher Ed

Educational institutions have an obligation to address racial equity and justice – urgently. Too many Black and Brown men and women have lost their lives and have been discriminated against, and there has been a much-needed shift to emphasize these systemic issues, especially in schools. Students and young adults are not afraid to speak their…

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9 Things You Should Know About Virtual Events

Since the pandemic hit, Castle has helped many clients—old and new—pivot their scheduled live events to virtual. As we look to fall/winter 2020, 2021 and beyond, virtual and hybrid events are here to stay. If you’re thinking about your next meeting or conference, corporate incentive program, milestone anniversary or holiday celebration, here are nine things…

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Test, Trace and Communicate: K-12 and Higher Ed Crisis Communications in the Pandemic Era

The confluence of events is nearly overwhelming: a once-in-a-century pandemic, a once-in-a-generation movement for racial equity and justice, and a presidential election that is already proving to be unlike any other in our lifetime. The turbulence created by each of these epochal episodes is impacting every corner of American life. But one could argue that…

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Keep Your Audience Engaged During Virtual Events

In the world of virtual events, attendees are no longer in the same room as presenters—so it’s more important than ever to keep your audience engaged. Here are six key considerations for audience engagement during virtual events. Condense Your Agenda Planners can’t expect virtual audiences to stay engaged for the same length of time as…

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Crisis on Campus: Is Your School Prepared?

From the COVID-19 pandemic to the 2020 Presidential Elections, this school year is unlike any other. As students and faculty continue to adjust to a new academic year and environment, whether in-person on campus or virtually, it’s more important than ever before for colleges and universities to have a comprehensive crisis communications plan in place….

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Reinventing the Live Event Experience – Key Considerations for Meeting Planners

In the wake of the global pandemic, meeting planners have done a tremendous job rebooking and/or transitioning whole calendars of live events to the virtual world. However, as Zoom fatigue sets in and the world slowly begins to reopen into a new mode of operating, meeting planners are reimagining what the live event experience will…

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From Reporting on PR Crises to Managing Them, Preparation Is Paramount

“My name is Steve Tellier, and I’m an investigative reporter.” Those are the last words most people want to see in their inbox or hear on their voicemail. But it’s how I began countless emails and phone calls during my time as an investigative journalist, when I would seek information, answers and official statements from…

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Eight Critical Things Businesses Must Consider Before Reopening

As businesses nationwide contemplate whether, when and how to reopen, they need to overhaul many of their existing policies and physical locations and also develop new safety and contingency plans. COVID-19 is impacting every facet of our daily lives, and the eventual return to business as usual will be exceptionally unusual for many employees and…

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Five Key Considerations When Planning a Virtual Commencement Ceremony

Across the country, college and high school seniors are feeling the disappointment of their final school year disrupted by COVID-19. Due to safety concerns and social distancing requirements, students have shifted to online classes, moved back home with parents, cancelled senior trips and have missed the festivities and perks that generally accompany the end of…

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Best Practices for Communicating Amid COVID-19

COVID-19 is unlike anything any of us have seen in our lifetimes. With the pandemic undoubtedly impacting most, if not all industries, crisis communications experts can help us get through and overcome ever-evolving communication challenges associated with this public health emergency. Philip Hauserman, director of crisis communications at The Castle Group, discusses best practices for…

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