July 2019 - The Castle Group

Maui, Hawaii: Finding Solutions in Sustainable Event Management

Last year, Maui, Hawaii welcomed nearly 3 million visitors to the island (for perspective, this is compared to approximately 155,000 residents) and it appears that the number will continue to rise, fueled in part by the increased number of flights and air carriers into the market (i.e. Southwest Airlines), additional international audiences, and a continued…

What PR Professionals Can Learn from Improv Actors

Improvisation, or improv, is a form of live theater in which the plot, characters and dialogue of a game, scene or story are made up in the moment (Hideout Theater). But whenever I tell someone that this is one of my hobbies, I almost always get the same question: “So really none of it is…

It’s Friday at 4 p.m. Do you know where your crisis is?

It’s inevitable. It’s Friday. Late afternoon. The call (to the crisis communications counsel, attorney and/or risk management firm) comes. “Hi, we’re dealing with a situation here. I’m not sure if it’s really a crisis, we’re reaching out to touch base, just in case.” Nine times out of ten, it is, indeed, a crisis. (One matter…

Sports Incentive Programs That Engage Everyone on The Team

Some of the most anticipated and televised events in the world revolve around sports. From the Olympics and the Super Bowl to the World Cup and the Kentucky Derby, sporting events draw crowds across all cultures. When it comes to planning events around the world of sports, event planners have a unique opportunity to provide…

The Creative Problem-Solver: Five Questions with Maria Ryan

At Castle, we believe the cornerstone of our success is our talented team of event management and public relations professionals. From creating compelling content for our PR clients to strategizing and producing effective event marketing materials specialized for each client’s unique needs, our team does it all. Each Castle team member brings special skills and…