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Five Things I Learned About Being a College Athlete That Helped Me Succeed in Event Planning

Moving from the soccer field to the office, I never expected the lessons I learned as a student athlete to apply to my internship. The skills that I developed on the field starting when I was first learning to play at age five or six have carried with me into my professional development in the…

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Finding The Why of Social Media Through a Social Media Audit

Author Simon Sinek popularized the idea of finding your why. Many organizations, including our own, have created “why statements,” allowing us to succinctly state the purpose behind our work. Before getting to work, Sinek proposes that organizations “start with why.” But when social media exploded, many organizations jumped in feet first. It was something they…

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What Are Marketing Goggles? (And what it means for marketers and consumers)

Imagine diving underwater without a good pair of goggles to see what lives below the surface – let alone prevent salt water in your eyes. Though it is safe to open your eyes in the ocean and many people become accustomed to salt water, having eye protection for visibility is a game changer! Now you’re…

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Destinations and Details: Five Questions with Paige Laliberte

Our talented team of public relations and event professionals build the foundation for success at Castle. From planning and executing special events and product launches to developing and implementing integrated crisis communications strategies and social media plans, we do it all. Each of our team members has a different back story and brings unique skills…

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Contracting 102: Modernizing Hotel Contract Terminology

Most event professionals will tell you they spend countless hours reading and negotiating hotel contracts. As a result, we have accumulated a library of “standard” clauses we lean on to protect our clients and events. These clauses are rock-solid, but are they changing with the times? Here are five important tweaks you can make to…

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