Company Anniversaries: Beyond the Mug

As someone who spends a lot of time helping companies celebrate their accomplishments, I was taken aback by a Wall Street Journal article on the controversy surrounding AIG’s centennial. Most company anniversaries aren’t a source of controversy—they’re a cause for celebration, to mark achievements, celebrate success, acknowledge relationships and infuse employees with pride. Much more…

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Castle Public Relations and Social Media Trends

Fake news. Podcasts. Instagram stories and IGTV. As we look ahead in 2019, we’re recapping our favorite media stories and trends from the past year and sharing our predictions for what’s next.  What do you think was the most inspiring media story of 2018? The action taken by the students from Marjory Stoneman Douglas High…

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Five Essential Elements for Marketing SMBs

We once worked with a client, the CEO of a small business (with a relatively visible brand) who was overflowing with ideas: experiential marketing, shoot-for-the-moon event concepts, complex CSR programs that addressed intractable societal issues. Creativity is the lifeblood of marketing. It’s how we engage customers and build brands. All of these things were potentially…

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