Spread the Word: Female Entrepreneurship Challenge

As an entrepreneur, I know how challenging it can be to start a business. You have a great idea, are terrific at what you do…but that’s a long way from having everything you need to build a successful business.

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At a recent Boston Business Journal CFO panel discussion, one panelist commented that his company used to spend $35,000 per month on outsourced PR, but now with social media, companies can do it themselves. There are two things that are arguably issues in that statement. First, and most obviously, if they were spending that sort of budget, were they reaching their objectives and measuring results? If not, then I would agree that was not a good allocation of resources.

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