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The “Dilution Solution” – and corporate reversal of fortune
The Makers’ Mark alcohol reduction plan reversal is the latest in a series of events that reveals a distinct pattern among corporations who want to change their offerings:
Read MoreSuper Bowl Blackout and the Brands that Capitalized from Quick-Thinking
The New Orleans Superdome’s 34-minute power outage during one of the most-watched television events in the world was definitely not a good thing… for sports, anyway. Among the many twitter jokes and memes that came from the Super Bowl Blackout, there were also many companies that jumped into action using the opportunity to market their brands and products further.
Read MoreBoston Bound Valentines
Alright fellas, while having someone to share this upcoming Valentine’s Day with is a step in the right direction, your work is not yet done. I know figuring out what gift to give and what restaurant to go to can be overwhelming, so here are a few tips to help give your special day a little Beantown spice.
Read MoreTransitioning from Intern to Full-time Staffer
This is my first full week as a regular staff member at Castle, as I was recently promoted from PR intern to PR account coordinator. It’s always nice to get a full-time job at the same company that you interned at because you are already familiar with most of the staff and company procedures. I’m thrilled to be working at a place that I already know I really like.
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