February 2013 - The Castle Group

The Meetings Industry…Stirred But Not Shaken by Lackluster Economic Growth

As the economy continues to struggle, it’s an easier decision for companies to become more conservative and drop meeting and events budgets from the bottom line, reasoning that this will not be detrimental to the growth of the company. From where I sit, this is exactly the opposite of true. I have found that companies continuing to invest in their employees through meetings and incentives build loyalty, aid retention and bolster commitment, all of which result in increased productivity – the most important goal of any successful organization.

The “Dilution Solution” – and corporate reversal of fortune

The Makers’ Mark alcohol reduction plan reversal is the latest in a series of events that reveals a distinct pattern among corporations who want to change their offerings:

Super Bowl Blackout and the Brands that Capitalized from Quick-Thinking

The New Orleans Superdome’s 34-minute power outage during one of the most-watched television events in the world was definitely not a good thing… for sports, anyway. Among the many twitter jokes and memes that came from the Super Bowl Blackout, there were also many companies that jumped into action using the opportunity to market their brands and products further.

Boston Bound Valentines

Alright fellas, while having someone to share this upcoming Valentine’s Day with is a step in the right direction, your work is not yet done. I know figuring out what gift to give and what restaurant to go to can be overwhelming, so here are a few tips to help give your special day a little Beantown spice.

Transitioning from Intern to Full-time Staffer

This is my first full week as a regular staff member at Castle, as I was recently promoted from PR intern to PR account coordinator. It’s always nice to get a full-time job at the same company that you interned at because you are already familiar with most of the staff and company procedures. I’m thrilled to be working at a place that I already know I really like.