Don’t sell the steak, sell the sizzle

Don’t sell the steak, sell the sizzle – This was probably the idea behind Domino’s Pizza Hero, an app that let’s players “make top quality pizzas by kneading dough, spreading sauce, sprinkling cheese, placing toppings and …

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Kate’s Take: Mexico as an Incentive or Meeting Destination

Kate McCaw of our events team guest blogs today on the beauty and value of Mexico as an event and incentive destination in a new feature called Kate’s Take.
Mexico has become one of the most desirable meetings and incentive travel destinations in the w…

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Of man-s best friends and mouse clicks

The Best Friends Animal Society is currently running a model social good campaign. For their Invisible Dogs Campaign that aims at getting the thousands of pets kept in city shelters adopted, the non-profit employs the full range of virtual tactics for the tricky task of mobilizing people to take action beyond a mouse click.  

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Genie in a tin – Nivea makes Rihanna an augmented reality star

Mixing Pandora’s box with Genie in a Bottle, Nivea has created an app that lets consumers “interact with Rihanna in a one-of-a-kind augmented reality video experience.” By buying a tin of Nivea Creme or, even easier, printing out the tin cover starring Rihanna from Nivea’s website, everyone can make Rihanna perform “California King Bed,” the soundtrack of Nivea’s new television campaign, in their own four walls. After buying or printing, tin or cover have to be held in front of a webcam, and the magic happens.

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Sustainability and Eating Well

Next week, two Castle food clients have great events in New York and Boston that are focused on issues of sustainability and, of course, eating well.

Pete & Gerry’s Organics LLC, the first Certified Humane® egg farm in the country, will host screenings of the new public television special “Heirloom Thanksgiving” – one on Saturday, November 12 at Anthology Film Archives inNew York, the other on Monday, November 14 at Harvard University.

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