Keep your fans engaged after they “Like” your company. Rewarding fans for their interest in your product (and promoting it via their Facebook or Twitter account) is part of a successful marketing strategy; it creates that feeling of communi…Read More
NBC’s singing competition The Voice is adding to the convergence of TV and social media by employing an extensive social media strategy to engage its audience. During the show, Twitter hashtag #The Voice is displayed on the TV screen at moments w…Read More
Burger King’s new “Whopperlust” campaign aims to take brand connection beyond a Facebook Like. The interactive TV campaign rewards consumers for… staring at a Whopper.
How it works:
DirecTV channel 111 is showing the image of a…