You have your own internal “clients” and the pressure to achieve institutional results. Competing for and attracting high-quality students, engaging alumni, increasing donors and dollars, creating new institutional opportunities, managing reputational risk. It’s highly likely these are all your goals, although the priorities can fluctuate.
We understand and help our clients achieve those goals every day. We have decades of experience partnering with some of the nation’s leading public and private educational institutions, and have worked in house as well. This gives us a keen understanding of the market and the need for differentiation in today’s competitive and complex environment. Our experience spans the full education continuum.
We tailor content to your key audiences and create and deliver powerful and consistent messaging. We understand your internal and external pressures and can support your needs, generate results and integrate effectively with your team. We’re up to the challenge.
Our clients find that our external perspective surfaces ideas, content, opportunities and threats that might be harder to identify from the inside. We look for opportunities to integrate internal and external communications across your institution, promoting consistent messaging and elevating brands with an eye on measurable results.
Thought leadership, media relations, speaking and awards
It’s all about reaching your targets where they are, where they expect you to be, and, sometimes, where they’re surprised to find you. We understand the people, news and events contributing to your success, and leverage them to tell your story. We can amp up your announcements and help your news shine. At the same time, we surface daily opportunities to be part of the news cycle through trend stories, thought leadership and creative angles. We dig deep to secure strategic speaking and award opportunities that put you front and center where your audiences are.
Successful online engagement requires you to reach your stakeholders on their turf. We help you create a focused strategy and content that will resonate, while keeping an eye on the competition. You must listen to the conversation taking place around you and know when to lead and join the conversation. Identifying influencers, channels, team roles and measurement metrics are critical. We know the ins/outs of social media and the tools that will help you improve ROI.