Castle managed promotion of the Inaugural of Rose F. Kennedy Greenway, a new green space in downtown Boston resulting from the Big Dig.

Castle’s broad-reaching public relations strategy included editorial board meetings with The Boston Globe and the Boston Herald, local community outreach to generate press coverage on artists and neighborhood groups participating in the Inaugural and media sponsorship with WCVB-TV.

Results: Broadcast coverage for day of Inaugural appeared nearly 100 times in markets throughout the U.S., including New York, Los Angeles and Chicago, in addition to extensive local coverage, including a half-hour special on “Chronicle.”