The City of Boston hired Castle to develop a sustainable communications plan, including community preparedness messages for key public agencies within the City of Boston.

With a narrow timeframe of just eight weeks, Castle facilitated a series of focus groups with representatives from Boston EMS, Boston Police Department and other city agencies to inform the key messages for the talking points, communications strategy plan and multimedia presentation.

Results: Creation of an engaging multimedia presentation, messaging guide and “train-the-trainer” module to guide intermediaries’ direct outreach and empower Boston residents to respond in a safe, organized way during citywide crises.