After all of these years in business, we’ve found that there are certain “triggers” for reaching out to a communications firm. Is something significant about to happen in your organization? Is something going on that’s affecting your industry—either positively or adversely? Do you need a fresh look at your communications thinking? Whatever your reason for thinking about a new PR approach, we've been there.
I'm about to LAUNCH in a crowded marketplace.
Are you launching your product or your company? Who are you going to be competing against and how are they already positioned? We can consider many launch strategies—stealth, aggressive, somewhere in between. Maybe you need to start rallying some third party support now…
My industry is so competitive, it’s really difficult to DIFFERENTIATE our offering and break through the clutter.
There’s always a way. Sometimes you have to be where the competition is, or your absence is notable. And you need to standout, for sure. A key differentiator can be positioning you where your competition isn’t, in ways you can truly stand out and shine…
Help! We’re having a CRISIS and I need help managing it!
A crisis is certainly in the eye of the beholder. Are the cameras on your doorstep, the YouTube videos spreading like wildfire? We can help. A crisis—or a sensitive issue—requires immediacy, experience, finesse and focus…
We’re looking at some M&A/FUNDING activity and need to build top-line awareness.
It’s one thing to promote your product or service—sometimes that’s all it takes to be noticed. But in most cases, to get to the next stage, you need to position the company itself. Beyond your trades or consumer media, in the financial and business worlds and beyond, how do you showcase strength, vision, even good ol’ dollars and cents…
I know I need to be online—beyond “Facebook for Dummies,” how do I determine the best SOCIAL MEDIA strategy when the options change every day?
PR is about content. Social media is about content. The options change quickly, but your strategy shouldn’t. It starts with your message and your audience, and then a consistent focus on marrying the two in the shrewedest possible ways…
My current campaign is stale—I need FRESH IDEAS for getting our messages out.
Sometimes you must take a step back to go forward. What once worked might not work anymore, or maybe it just needs a tweak or two. We have the objectivity and experience to evaluate your communications and apply our experience to create new ideas and approaches…
Branding? Messages? What messages? I need an entirely new MESSAGING PLATFORM and branding strategy.
They’re so obvious that they’re sometimes overlooked: your key messages and brand identity. You think you know how to describe your products, services or company, and you assume everyone is singing from the same song sheet. But that’s not always the case, and your written and visual identity must be clearly and consistently projected if you want to reach your goals...
I need to RECRUIT AND RETAIN the best and brightest—but how?
Employees feel good about a company that has third-party credibility. And they feel good when the company recognizes their achievements. To attract and keep the best employees, think about the workplace messages your sending, and where you’re sending them. A little attention goes a long way…
It’s all about SALES.
Volume, site traffic, click throughs, engagements, whatever your success benchmark is, it CAN be measured in a PR program. Driving the right attention, at the right time, to the right audiences, being opportunistic, helping your numbers climb…
I sell a service, not a product. Can PR really work in PROFESSIONAL SERVICES marketing?
Whether you sell a service or a product, it is all in the thought leadership and industry position you can carve out. It's all about balancing the news cycle, your messaging and your thought leadership...