PR does not stand for press release. Not at Castle, anyway. The most effective PR starts with strategy—sound thinking that considers all of the available avenues for reaching the right audiences at the right time with the right messages.
While traditional media has changed dramatically, the web adds a never-before-seen opportunity to target with pinpoint precision, as well as an element of message control not available through traditional earned media placements. But earned media is still important—and our media relations skills are foundational to our ability to reach different audiences with an ease that's critical in today's 24/7 world.
The best PR combines multiple approaches to reach audiences multiple times—as we like to say, multifaceted thinking begets multifaceted success. You'll find our clients on TV, in top-tier mass media, in niche vertical outlets, keynoting panels, authoring byliners, "owning" trade shows and conferences, and yes—all over the web, creating, driving, following and innovating content across the many available channels. A Castle differentiator is our competitive hunger to continually seek the best opportunities and to never be satisfied until we've succeeded in getting our clients where they need to be.