Message Development
Are your messages crystal clear to your audiences? Castle's message development program brings clarity to your corporate messages and helps keep your executives and public spokespersons on the same page when speaking to the media, employees and other constituencies. Castle's program, which includes group or individual moderated development sessions, is a formal program that encompasses:
- Goal setting
- Inventory assessment to review existing messaging content and how it resonates in your industry
- Audience identification
- Brainstorms/internal surveys
- Competitor messaging comparison and analysis
- Core message development
- Message testing
- Training and rollout
