Public Relations: Case Studies

Massachusetts College Goal Sunday
When College Goal Sunday launched in Massachusetts, they sought assistance from The Castle Group to develop a marketing plan and spread the word about this valuable resource now available to students.

StudentUniverse
When StudentUniverse decided to test PR, its initial plan was to execute a trial campaign promoting general industry and consumer awareness. Hiring The Castle Group, StudentUniverse had no idea its entire industry was going to come under the microscope and potentially disintegrate within days of Castle's engagement.

AMICAS, Inc.
The Castle Group was charged with helping AMICAS to convince the industry that not only could AMICAS offer an enterprise-wide PACS solution, but that its product was superior to anything currently on the market.