The Castle Group Named Public Relations Agency of Record for Jeff Taylor's Eons
Successful Pre- and Post-Launch PR Campaign Puts Eons in Front of 50+ Community
Boston, Mass., December 29, 2006 – The Castle Group, Inc., an independent Boston-based public relations and event management agency, announced today that it is the public relations agency of record for Eons, Inc., an online media company targeting boomers and seniors founded by Monster.com creator Jeff Taylor. To date, Castle has engineered the pre-launch public relations, launch event planning and celebration, and post-launch communications strategy and execution for Eons, which debuted to the public on July 31, 2006.
Crediting The Castle Group with superior public relations guidance and execution in the launch of his new venture, Taylor said, “Eons is a ‘full steam ahead’ company and we require agency partners that share that spirit. We have big goals, and as we inspire Americans 50 plus to do more, see more and be more, we trust that Castle is totally onboard from a creative, service and cultural standpoint. From the first time they presented, we knew they understood what we’re all about, and we’ve seen that understanding translate into results that support our growth.”
Sandy Lish, co-founder and principal of The Castle Group, said, “The complexity of Eons and the need to introduce products and engage audiences on many levels created a launch scenario that every PR professional dreams of working on. We are using our communications expertise to help establish Eons as the iconoclastic symbol for living a full, happy life, from age 50 to 100.”
Castle co-founder and principal Wendy Spivak added, “To work side-by-side with a dynamic, energetic and visionary entrepreneur such as Jeff, and exceed his expectations, is personally exhilarating and a proud achievement for The Castle Group team.”
In addition to a full public relations campaign that included a pre-launch buzz and blog viral campaign, as well as planning and execution of both long- and short-lead media plans, among other campaign components, The Castle Group’s event management division designed and executed a formal launch event and party for Eons. Celebrity partygoers ranged from local dignitaries such as Boston Mayor Thomas Menino and Celtics great M.L. Carr to Hollywood superstars Jane Seymour and Richard Dreyfuss. More than 200 people joined local print and broadcast press in celebrating Eons’ launch.
