The Castle Group | News Room: In The News

“The Castle Group was instrumental in helping us prepare for our largest annual tradeshow, with media training exercises and strategic counsel that our executive spokespeople found invaluable. Sandy Lish and her team adapted quickly to the diverse personalities and styles of our spokespeople, earning their trust and respect by leaving the PR rhetoric at the door and focusing on core media training strategies. The techniques and tactics we developed enabled us to garner the headlines we wanted, as well as cast a wider net among all of the media outlets at the show. We received unsolicited feedback from reporters who commented on how we told a very concise, compelling story - more so than we have done in the past. Better yet, we reaped the benefits with stories about how we blew away the competition with our news. Working with The Castle Group was well worth the investment, and something our spokespeople have said that they'd like to do more frequently. For any communications professional who is looking for straightforward media training that really delivers, The Castle Group is the way to go.”

Avid Technology, Inc.

Freedom Trail Foundation Appoints New Chair and Vice-Chairs, HotelExecutive.com, June 16, 2008

Kershaw elected to Freedom Trail board, Boston Business Journal, June 12, 2008

Newsmaker Q + A: A planner's star shines brightly following good deeds, MeetingNews, March 13, 2008

Journalism Alumni Share Success Stories with Students, UMass Amherst Magazine, March 2008

Bringing Ideas to Action, UMass Amherst Magazine, March 2008

Boston dinner celebrates women’s achievements, Woburn Advocate, May 7, 2008

Women’s Business May awards, Boston Herald, May 1, 2008

Tantalizing tech meeting options in Massachusetts, Mass. High Tech, April 25, 2008

Around the World, Entrepreneur, March 2008

Newsmaker Q + A: A planner's star shines brightly following good deeds, MeetingNews, March 13, 2008

Network effectively, Boston Business Journal, February 15, 2008

TravMedia distributes travel news to the media, Travel Writers News, January 13, 2008

Castle speaks at the UMass Club’s “Ideas to Action” forum, November 2007

TV Diner Platinum Plate Gala, Boston.com, November 2007

Choose a PR Firm, Boston Business Journal, October 12, 2007

Plan a company holiday party, Boston Business Journal, September 7, 2007

Choose an office space build-out contractor, Boston Business Journal, August 10, 2007

Castle Group signs new clients, Boston.com, August 6, 2007

E-Mail Marketing – A Blast?, Restaurant Confidential, July 2007 (pdf)

Choose an event planner, Boston Business Journal, May 25, 2007

Staffers' unique talents can help a firm stand out, PR Week, May 11, 2007

Alumni All-stars advise young writers; Panel dissect 'new journalism',
Daily Collegian, April 25, 2007

UMass Alumni All-Star Career Night and Ice Cream Social, UMass Amherst Magazine, April 2007

Coping with Holiday Stress at Work, American Management Association,
December 2006

Technology changes face of public-relations profession, Hotel & Motel Management, October 16, 2006

Cracking the Asian Conundrum, OMMA, June 2006 (registration required to view article)

Ten Ways To Pack A Communications Punch During the Dog Days of Summer, WorldWIT.org "Ten Tips Toolbox," June 1, 2006

IN PR crisis, don’t bury your head in the sand, Boston Business Journal, May 26, 2006

The Castle Group’s Lish Honored by Center for Women & Enterprise, Bulldog Reporter’s Daily Dog, March 28, 2006

Just the girls, Boston Globe, February 10, 2006

Winning PR Campaign of the Week, Bulldog Reporter's Winning PR Campaigns, January 18, 2006

6 tips for taking control in media interviews, Microsoft Small Business Center, December 2005

TravMedia Connects Travel Industry Community, The Hub & Spoke (HSMAI), October 2005

Packing a Punch, New Business Today, August 2005 (doc)

The Top 10 PR specialists, Women's Business Boston, August 2005

Law Firm's PR Agency 'Googles' Up A Media Storm, PR News , July 2005

Island Resort or Downtown Hotel?, New Business Today, June 2005 (doc)

The Road to Success, Incentive Magazine, June 2005

Spiffy Products, Incentive Magazine, May 2005

Games Companies Play, Incentive Magazine, May 2005

Improving Your Media Relations Tactics, Public Relations Tactics, December 2004

Now You’re Going Places, SellingPower.com, May 26, 2004

@Party Pics, Stuff@Night, June 22, 2004 (doc)

Put Your Clothes to Work, Women’s Business, June 2004 (pdf)

Branding Starts Before the Doors Open, Banker & Tradesman, May 10, 2004 (pdf)

Beantown Boom, PR Week, April 26, 2004

On Task, On Track, On Time: Event Planning Strategies that Work, New England Corporate Events, February 2004 (pdf)

Sites to Behold: Choices Increase in Venue Selection, Midwest Airlines Magazine, February 2004 (pdf)

Shift, Castle join for account, Boston Business Journal, November 7, 2003

Motivating the Inside from the Outside, ChannelWave Strategic Partnering newsletter, August 2003

Making an Equal Partnership Work, USAToday.com, July 2, 2003

Partnership Equals Collaboration, Women’s Business, July 2003 (pdf)

Making an Equal Partnership Work, BusinessWeek online, June 11, 2003

Getting Started, Where-Events.com, May 7, 2003

Coffee with...Wendy Spivak, Meetings & Conventions, April 2003

Hey, Big Spender, Promo Magazine, April 1, 2003

The Castle Group Expands, ExpoWorld.net Newsletter, April 2003

The Castle Group Expands, ExpertPR, March 20, 2003

Caribbean Reaches Out To Groups Via Services, Rate Discounts, Meeting News, March 3, 2003

Marketers to the rescue, Boston Business Journal, May 24, 2002

Hard Numbers on Incentive Gains: New SITE Study, MeetingsNet.com, March 21, 2002

Adhering to Some Guidelines Can Keep Your News Release from a Trash Landing by Sandy Lish, Boston Business Journal, January 28-February 3, 2000 (pdf)

40 Under 40, Sandy Lish, Boston Business Journal, June 11, 1999 (pdf)

Inspiring the Staff to Work Harder and Achieve More by Wendy Spivak, Mass High Tech, May 24-30, 1999 (pdf)

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