Technology

Use Technology PR to Your Advantage

The way we work, shop, eat, bank, drive – everything is impacted by technology. The dramatic growth in the industry means tech companies need the right public relations strategies to break through and be heard.

We’ve helped companies of all sizes – from start-ups to established brands – leverage the power of technology to reach, and ultimately grow, their customer base. And we always take a thoughtful and strategic approach, using the best mix of impactful communications tools to maximize opportunities for success.

Technology PR Experience

Whether you’re launching a new customer platform or app, trying to establish/expand your digital footprint or going to market with a new product/service, we’re here to make sure you’re consistently in front of the right audiences at the right time with the right messages.

Our work in technology public relations has included:

  • Launching a groundbreaking app and CRM tool for nonprofits with a big PR splash – not to mention a network of direct introductions via relationship marketing that directly grew the business
  • Generating visibility for the CEO of an online rental portal, elevating the brand in a highly competitive industry
  • Securing consumer-facing coverage for banking technology rollouts, reinforcing industry leadership in the region
  • Working with life sciences companies to increase awareness of their technological breakthroughs that improve patients’ lives and enhance patient care

Technology Events Management

Working with global tech companies has been an important part of our business for more than 20 years. In that time, we’ve produced annual conferences all over the world, ranging in size from 500 to 5,000+ people. We’ve developed sales kickoff meetings, user group conferences and CIO summits. We’ve created technology pavilions and trade shows. And we’ve designed and executed custom sales incentive programs and incentive trips around the globe for top-performing salespeople. And we always ensure that the right messages are incorporated throughout the event to engage and motivate the audience in new and exciting ways.