Symantec, a leading provider of internet security and anti-virus software, retained Castle to plan and manage a five-star reward for one of its top resellers, SHI.

Castle customized a five-day trip to Florence, Italy with the goal of giving program winners and their guests a once-in-a-lifetime experience in Tuscany. The fully-customized program included luxury hotel accommodations, authentic regional Italian fare, picturesque tours through the Tuscan wine country, a private viewing of Michelangelo's statue of "The David" and a show-stopping final night celebration at an exclusive castle, Castello Vincigliata.

Results: The incentive motivated the SHI sales team to exceed sales objectives, inspired them to continue selling Symantec products, and increased face time and bonds between the two companies.