From Journalist to PR Professional: Five Questions with Peter Francis

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From planning exclusive corporate incentive events and multi-day sales kickoff meetings to crisis communication plans and thought leadership in higher education and healthcare, our team does it all.

Each member of the Castle team has a different back story and unique insights and information on public relations, events, marketing, social media and more. This is the first blog post in a series that shines the spotlight on members of our team. First up is Peter Francis!

Peter is a reporter turned PR professional with a passion for communication and the Boston Celtics. Prior to joining The Castle Group, he was a reporter for the Eagle Tribune.

  1. How did you get started in the PR industry?

After spending the first leg of my career in journalism, I decided to switch things up and move to another communications field (with a better commute.) I felt my newsroom experience could provide some valuable insight for a Boston PR firm and luckily, The Castle Group thought so too!

  1. In the next 2-5 years, what do you see changing about the PR industry?

The one constant in life is change, but it’s difficult to say where the industry is headed without knowing where the news media will be as a whole in 2-5 years. Media outlets are continuing to shrink and move more of their operations online, so PR firms are continuing to adjust accordingly and publish more content directly through digital platforms.

  1. What is something about working in PR that would surprise people?

Life at a PR firm is not as glamorous as the movies make it out to be. We’re always thinking about our clients and doing the hard work required to get the job done. But here at Castle, we also understand the importance of work-life balance for maintaining your mental health and wellbeing, too.

  1. What are your top daily news sources?

For local news, I am a daily reader of The Boston Globe and for national news, I generally read The Washington Post. Other news publications I read on a daily basis include The New Yorker, The Atlantic, National Review, Commentary, Politico and The New Republic. Throughout the day, I’m constantly checking Twitter and Instagram for breaking news, as well.

  1. What is your favorite thing about working at Castle?

Even though I’m out of the newsroom, I still have an insatiable appetite for information and here at Castle, I learn something new every day from clients and colleagues alike. Plus, working in the Charlestown Navy Yard a few blocks from Boston Harbor has been awesome. You can’t beat the view.

For more public relations insight from Peter, check out his blog post PR Tips from a Former Journalist

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