“Conquer & Cure” - MPCC
The Massachusetts Prostate Cancer Coalition (MPCC) is a statewide organization committed to helping men throughout Massachusetts survive prostate cancer. As it has evolved from a grassroots organization to one with the ability to make a real impact on the fight against cancer, the MPCC has turned to The Castle Group to raise its profile, publicize its good works, stimulate fundraising activity and manage its educational and social events. MPCC’s overall goal working with Castle is to build a community through a sustained educational effort, and to consistently raise funds to combat the disease.
The Castle Group first began working with MPCC managing its annual fundraising event, “Conquer & Cure, Massachusetts Fights Prostate Cancer,” which features an evening of dinner, a silent auction and a keynote speaker presentation. Over the past four years, The Castle Group has worked with MPCC to re-brand the event, elevate its profile and implement additional strategies for the organization to raise money in support of its cause. “Conquer & Cure” has been extremely successful. The new strategies implemented by The Castle Group have raised awareness and visibility for MPCC and the disease of prostate cancer, increased support and participation in the organization and helped meet fundraising objectives.
MPCC also enlisted Castle to manage its annual Symposium, a free one-day seminar that offers workshops to survivors and family members. For this 600- to 1,000-person event, The Castle Group provides event management, fundraising support and PR outreach to keep the MPCC’s mission in front of relevant parties, including sufferers, survivors, legislators, healthcare organizations, doctors and corporations.
Since beginning work with MPCC, Castle has engineered an entire re-branding of the organization to help meet its educational and fundraising goals. A PR component has been added and the organization has grown into a well-known, locally established group. Since Castle became involved, “Conquer & Cure” has doubled in size and met or exceeded its financial goals every year (including shortly after the Sept 11 attacks when non-profits saw a dramatic decrease in donations). The Castle Group has developed a permanent website for “Conquer & Cure,” which includes a press room, online registration for events and donation information. Beyond this, Castle has communicated to all relevant groups the growing influence of the MPCC, especially after the organization attained its 501C3 (non-profit) status. Also, in support of MPCC’s non-profit mission, Castle is always aware of MPCC’s bottom line and makes every effort to reduce costs by negotiating on MPCC’s behalf for lower fees as well as donated items and services whenever possible.
By remaining fully in sync with the goals and objectives of the MPCC, Castle has helped bring knowledge of this disease to the public and healthcare providers statewide, and a healthy, ongoing dialogue now exists locally to help fight prostate cancer.
