Castle was engaged to plan and execute NELB’s 100th anniversary celebration, a signature event at the Banknorth Garden.

With more than 3,000 attendees, the convocation was designed to reach the school’s diverse audiences in a way that was meaningful to each group. The event featured a keynote address by Supreme Court Justice Sandra Day O'Connor, as well as participation from noted local and national legal luminaries.

Results: The milestone event was highly successful and brought NELB stakeholders together to revitalize the NELB community. Castle also catapulted the school into its next 100 years with a concurrent PR and marketing campaign in support of the school’s new name.