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Six Best Practices for Using Snapchat

Six Best Practices for Snapchat success.

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A Candid Conversation with Castle: Social Media

At The Castle Group we view communications as a complete package – and no strategic communications plan is complete without social media. Competency in social media is more crucial than ever, particularly since the digital age has made it much easier for companies, brands and individuals to share news and stories with the audiences that…

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Boston Celtics President Rich Gotham Talks Teamwork, Culture & Community Service

Boston Celtics President Rich Gotham recently sat down with Sandy Lish to talk about his most defining moment with the organization, the importance of teamwork on and off the court and how great it is to be a part of “Celtic Pride.” He also shared a few things most fans may not know about the…

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Data, Twitter and Real News: CNN’s Mark Preston weighs in on the new world of journalism and political coverage

Contentious press conferences. Tweet storms. Daily protests. Late night comedy. In this unusual political climate, it’s hard to keep up with everything that’s happening. SVP Hilary Allard recently reached out to fellow UMass journalism grad Mark Preston, executive editor at CNN Politics, (@PrestonCNN) who was kind enough to take time out of his busy schedule…

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How Clowns Go Viral on Social Media

As PR and social media professionals, we know how quickly news and trends can spread. In most situations social media is the best method to share things quickly and efficiently. But social media’s viral nature can also be problematic, causing hysteria and false reporting. Cue Creepy Clown Epidemic 2016.

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Castle Spirit Week

To commemorate Castle’s 20th anniversary on August 1, 2016, the Castle Culture Team created Spirit Week: a program blending fun, learning and bonding to recognize and reward the people who make our agency great every day—our team. Spirit Week focused on our agency’s latest corporate initiatives around wellness, team spirit, community service and celebration! Thinking…

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Snapchatting the Millennial Generation: Tips & Tricks

The wildly popular photo messaging app, Snapchat, has become a staple to the millennial virtual communication sphere. Over the years, Snapchat developed from a simple photo messaging service to a multifaceted platform for text, video, photo, news sharing and now, advertising. Snapchat does what other social networking outlets cannot accomplish: offering a snapshot of “instant expression” of what is happening in the present, in real-time. Users can send personal messages or share a “story” with their followers.

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Crisis Communications Checklist for Social Media

Our team has been working around the clock for a number of crisis communication clients—most recently related to data breaches/identity theft, sexual assault, threats of violence and product liability. Despite the variety of crises issues, there are some commonalities.

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Crisis Communications Strategies for Sexual Abuse Allegations in Schools – Part Two

Below is the second post of a two-part blog on communications during a school sexual abuse crisis. You can read Part One here. Communications Materials Communications, legal and risk management are inextricably linked in these matters, and need to work as a team. The communications plan needs foundational materials, all of which should be reviewed…

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What is ‘Meerkat’ and why should I care?

If you have been reading the news lately, you might have glanced over the word Meerkat. By the photo, I thought this was just the latest story on Snapchat, and by the name, I thought the news was covering The Animal Planet hit show, “Meerkat Manor.” It turns out that all the hype stems from…

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