Blog

Five Best Practices for Working with Bloggers and Social Media Influencers

As the traditional media landscape becomes increasing crowded and noisy, brands large and small have needed to modify their media and marketing strategies to create alternative opportunities to get in front of their desired audience. One growing alternative to traditional earned media is social media and blogger marketing, where brands work directly with blogger and…

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Media Relations 101 – The Persistent Publicist

Do I call again? Should I leave a message this time? Or maybe email is best? Courting an editor, reporter or producer can feel like you are asking someone out on a first date. It takes persistence and a little patience to begin a new relationship as well as to engage the media. In a…

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A Candid Conversation with Castle: Social Media

At The Castle Group we view communications as a complete package – and no strategic communications plan is complete without social media. Competency in social media is more crucial than ever, particularly since the digital age has made it much easier for companies, brands and individuals to share news and stories with the audiences that…

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Bianchi PR President Jim Bianchi reflects on his career in automotive PR, secrets to social media and client retention, and his firm’s affiliation with PRGN

We recently had the opportunity to sit down with friend and Public Relations Global Network (PRGN) partner Jim Bianchi, the president of Detroit-based Bianchi PR. Jim shared with us his agency’s secrets to social media and client retention, as well as the interesting story about how he got his start in automotive PR. How and…

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Boston Celtics President Rich Gotham Talks Teamwork, Culture & Community Service

Boston Celtics President Rich Gotham recently sat down with Sandy Lish to talk about his most defining moment with the organization, the importance of teamwork on and off the court and how great it is to be a part of “Celtic Pride.” He also shared a few things most fans may not know about the…

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Sheila Green has a candid conversation with WCVB TV’s Sheila Halloran

We read their words, hear their voices and see their faces. But how well do we know the people who connect us to the world? As part of Castle’s biweekly Media Moment, Sheila Green, our vice president of media and community relations (otherwise known as our human rolodex), gets the scoop on the men and women…

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Data, Twitter and Real News: CNN’s Mark Preston weighs in on the new world of journalism and political coverage

Contentious press conferences. Tweet storms. Daily protests. Late night comedy. In this unusual political climate, it’s hard to keep up with everything that’s happening. SVP Hilary Allard recently reached out to fellow UMass journalism grad Mark Preston, executive editor at CNN Politics, (@PrestonCNN) who was kind enough to take time out of his busy schedule…

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A Candid Conversation with Castle: Strategic Communications

At The Castle Group, we consider it our responsibility to share our knowledge with the next generation of thoughtful communicators. That’s why we provide internship opportunities for college students in the greater Boston area. We’re always seeking enthusiastic, eager-to-learn interns to work with our public relations and event management divisions. This past semester, Simon Zhou,…

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Media Moment | Meet Jackie Bruno

Our guest this week is Jackie Bruno of Boston’s newest broadcast outlet, NBC Boston, which launched on January 1, 2017. It has been an exciting three weeks for the team at NBC Boston and the viewers in Massachusetts.

Jackie joined NBC Boston’s sister station, NECN, in December of 2011 as a general assignment reporter and weekend anchor. Today she’s NBC Boston’s entertainment reporter and she recently reported live from the Red Carpet at The Golden Globe Awards in LA.

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Embrace opportunities to (re)connect this holiday season

The holiday season is a busy time for all of us. And each year it seems to get busier (and start earlier, for whatever reason).

You might actually feel sick looking at an Outlook calendar that more accurately resembles a Tetris game than a practical schedule. But each one of those “busy” blocks – especially the after-hours ones that represent holiday parties – are opportunities to work on your own personal elevator pitch.

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