Blog

Five PR Tips From a Former Journalist

As traditional media outlets see more newsroom cutbacks, reporters are working harder and longer in the face of tightening budgets and increasing public skepticism. With fewer reporters bearing heavier workloads, you have to be savvy when trying to place your news and reports. When I was a reporter a short time ago, nine out of…

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Media Training 101: A Conversation with Sandy Lish

I had the opportunity to sit down with The Castle Group’s Co-founder and Principal, Sandy Lish, to learn more about what media training is and why it’s an important part of the public relations industry. Amanda Albert: What is media training? Sandy Lish: It truly depends on who the client is and the situation at…

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Nine Things to Think About Before Summer Kicks Off

Despite the crazy, decidedly non-Spring-like weather that until very recently occurred along most of the East Coast, we can finally feel it: summer IS coming. Summer–when people are away on vacation, July 4th shortens the week, there are fewer events and networking opportunities, some businesses have “slower” seasons (think: academia), and some are in high…

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Media Relations 101 – Creating Coverage in the Absence of Breaking News

How to find alternative ways to get our clients in the media, talking about their organization and sharing their expertise.

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Five Best Practices for Working with Bloggers and Social Media Influencers

As the traditional media landscape becomes increasing crowded and noisy, brands large and small have needed to modify their media and marketing strategies to create alternative opportunities to get in front of their desired audience. One growing alternative to traditional earned media is social media and blogger marketing, where brands work directly with blogger and…

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Media Relations 101 – The Persistent Publicist

Do I call again? Should I leave a message this time? Or maybe email is best? Courting an editor, reporter or producer can feel like you are asking someone out on a first date. It takes persistence and a little patience to begin a new relationship as well as to engage the media. In a…

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A Candid Conversation with Castle: Social Media

At The Castle Group we view communications as a complete package – and no strategic communications plan is complete without social media. Competency in social media is more crucial than ever, particularly since the digital age has made it much easier for companies, brands and individuals to share news and stories with the audiences that…

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Bianchi PR President Jim Bianchi reflects on his career in automotive PR, secrets to social media and client retention, and his firm’s affiliation with PRGN

We recently had the opportunity to sit down with friend and Public Relations Global Network (PRGN) partner Jim Bianchi, the president of Detroit-based Bianchi PR. Jim shared with us his agency’s secrets to social media and client retention, as well as the interesting story about how he got his start in automotive PR. How and…

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Boston Celtics President Rich Gotham Talks Teamwork, Culture & Community Service

Boston Celtics President Rich Gotham recently sat down with Sandy Lish to talk about his most defining moment with the organization, the importance of teamwork on and off the court and how great it is to be a part of “Celtic Pride.” He also shared a few things most fans may not know about the…

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Data, Twitter and Real News: CNN’s Mark Preston weighs in on the new world of journalism and political coverage

Contentious press conferences. Tweet storms. Daily protests. Late night comedy. In this unusual political climate, it’s hard to keep up with everything that’s happening. SVP Hilary Allard recently reached out to fellow UMass journalism grad Mark Preston, executive editor at CNN Politics, (@PrestonCNN) who was kind enough to take time out of his busy schedule…

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