Blog

Planning Ahead: Virtual and Augmented Reality in Corporate Events

At The Castle Group, we pride ourselves on keeping ahead of the latest corporate event trends. We’re reading industry publications, browsing new event themes on Pinterest and attending events across the country–on the lookout for what’s new and innovative that we can incorporate into our client’s events. Recently, virtual and augmented reality have become integrated…

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Internship Insights | Three Key Ingredients for Great Event Companies

My mom always told me that she thought I should be an event planner. Maybe that’s because  my father’s side of the family has owned and operated an event rental business called Camelot Special Events & Tents for the last forty years. Or maybe it’s because I’m organized, creative and meticulously detail-oriented – the perfect…

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An Event Planner Perspective: The Value of Company Retreats

At The Castle Group, not only do we plan meetings, incentives and retreats for our clients, we also practice what we preach and participate  in our own company retreat. A company retreat provides a unique opportunity to take your employees out of their everyday work setting and give them intentional time to get to know…

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Making Meetings Matter

Internal conferences and meetings play an integral role in a company’s ability to develop business strategy, discover new industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision for success. To ensure participation, it’s important to find a central location to host these events – especially if your company…

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Top Ways to Recognize Your Employees

From verbal recognition and opportunities for promotion, to financial compensation or flexible working hours, there are many ways to acknowledge your employees’ contributions and achievements. While some of these forms of recognition may not be appropriate for every organization, employee recognition events can be a great way to bring a company together, show appreciation for employees, and create a positive work environment.

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Corporate Incentive Events: Sports

A prospective client recently asked me, “What was your most favorite event to plan?” Hmmmmm? It’s easy for me to talk about the aspects of event planning that are most rewarding for me personally—or the types of events and services our agency excels at—but my most favorite event to plan? I was stumped. I began…

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Maui nō ka ʻoi (Maui is the best)

It was more than fifteen years ago that I planned my first incentive program to Maui.  I had no expectations of falling in love with the island. I was headed there for work, not for vacation. However, I remember the first morning, waking up before sunrise and taking a walk along the Pacific Ocean.  It…

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Boston Celtics President Rich Gotham Talks Teamwork, Culture & Community Service

Boston Celtics President Rich Gotham recently sat down with Sandy Lish to talk about his most defining moment with the organization, the importance of teamwork on and off the court and how great it is to be a part of “Celtic Pride.” He also shared a few things most fans may not know about the…

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5 Tips to Keep in Mind When Planning a Charitable Student Event

During my time as an events intern for The Castle Group, I was fortunate to be able to learn from some of the best event professionals in the business. I am now able to apply what I have learned to other aspects of my life. I, along with the other captains of the Bentley Women’s Soccer team, Jenny Lewis, Ana Tantum and Haley Story, have been tasked with planning our team’s annual cancer awareness game. In the past we have kept it simple and sold T-Shirts, donating the profits to the charity of our choice. This year, to amplify our event, we decided to set our goals a little higher and partner with a wonderful charity called Family Reach. With the help of Family Reach and the experts at Castle, we have developed a truly exciting event. I have learned many lessons along the way and have decided to share five tips to planning a non-profit university event.

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The Work Wellness Benefits of Massage

During our Castle Spirit Week Wellness Day, we had the opportunity to sign up for a 10-minute chair massage from Melrose Massage. The benefits of massage therapy in the work environment are nothing new. Beginning in the 90’s, research revealed that incorporating massage therapy as a company benefit could reduce employee stress levels, and in turn decrease stress-related illnesses, minimize fatigue, and increase the productivity and alertness of employees—especially those who sit at a desk all day. Beyond the physical benefits, massage can boost employee morale and satisfaction in the workplace. At Castle we are lucky to have business owners who understand the ROI of just 10 minutes of each employee’s time. Not only did Spirit Week accomplish the task of celebrating 20 years as a company, small moments like the massage made us feel valued, and was a great reminder that success cannot happen without healthy and happy team members.

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