Blog

The Latest Social Media Trends and How They Can Be Integrated into Your Event

Here’s how to keep your attendees engaged before, during and after your event using social media. Using platforms such as Facebook, Instagram, and Snapchat, you can increase engagement and interaction among attendees. See what all the buzz is about and integrate these social media strategies into your next event.

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An Event Professional from the Age of 14: Five Questions with Callie Cleary

At Castle, we believe that our greatest asset is our amazing team of public relations and event management professionals. From planning employee incentive programs and creating event marketing campaigns to executing internal social media audits and executive media training, our team does it all. Each member of the Castle team has a different back story and unique insights…

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Five Questions with Event Maven Danielle Dickinson

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From global sales conferences and luxury incentive travel programs to social media crisis planning and marketing communication, our team does it all. Each member of the Castle team has a different back story and unique insights and information on public…

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An Event Planner’s Three Tips to Make the Most of Outdoor Events (Go Sox!)

An event planner’s top three tips for attending an outdoor event.

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Tips for Planning Exceptional Optional Activities at your Corporate Meetings or Events

Corporate meetings and incentives often include optional activities designed to give attendees the opportunity to relax, network and experience the flavor of the host city. These activities come in many shapes and sizes; they can be hosted by the sponsoring organization, paid for by attendees, and be for individuals or for groups. So how do…

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Planning Ahead: Virtual and Augmented Reality in Corporate Events

At The Castle Group, we pride ourselves on keeping ahead of the latest corporate event trends. We’re reading industry publications, browsing new event themes on Pinterest and attending events across the country–on the lookout for what’s new and innovative that we can incorporate into our client’s events. Recently, virtual and augmented reality have become integrated…

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Internship Insights | Three Key Ingredients for Great Event Companies

My mom always told me that she thought I should be an event planner. Maybe that’s because  my father’s side of the family has owned and operated an event rental business called Camelot Special Events & Tents for the last forty years. Or maybe it’s because I’m organized, creative and meticulously detail-oriented – the perfect…

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An Event Planner Perspective: The Value of Company Retreats

At The Castle Group, not only do we plan meetings, incentives and retreats for our clients, we also practice what we preach and participate  in our own company retreat. A company retreat provides a unique opportunity to take your employees out of their everyday work setting and give them intentional time to get to know…

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Making Meetings Matter

Internal conferences and meetings play an integral role in a company’s ability to develop business strategy, discover new industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision for success. To ensure participation, it’s important to find a central location to host these events – especially if your company…

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Top Ways to Recognize Your Employees

From verbal recognition and opportunities for promotion, to financial compensation or flexible working hours, there are many ways to acknowledge your employees’ contributions and achievements. While some of these forms of recognition may not be appropriate for every organization, employee recognition events can be a great way to bring a company together, show appreciation for employees, and create a positive work environment.

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