Blog

Media Relations 101 – The Persistent Publicist

Do I call again? Should I leave a message this time? Or maybe email is best? Courting an editor, reporter or producer can feel like you are asking someone out on a first date. It takes persistence and a little patience to begin a new relationship as well as to engage the media. In a…

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Maui nō ka ʻoi (Maui is the best)

It was more than fifteen years ago that I planned my first incentive program to Maui.  I had no expectations of falling in love with the island. I was headed there for work, not for vacation. However, I remember the first morning, waking up before sunrise and taking a walk along the Pacific Ocean.  It…

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A Candid Conversation with Castle: Social Media

At The Castle Group we view communications as a complete package – and no strategic communications plan is complete without social media. Competency in social media is more crucial than ever, particularly since the digital age has made it much easier for companies, brands and individuals to share news and stories with the audiences that…

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Bianchi PR President Jim Bianchi reflects on his career in automotive PR, secrets to social media and client retention, and his firm’s affiliation with PRGN

We recently had the opportunity to sit down with friend and Public Relations Global Network (PRGN) partner Jim Bianchi, the president of Detroit-based Bianchi PR. Jim shared with us his agency’s secrets to social media and client retention, as well as the interesting story about how he got his start in automotive PR. How and…

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Events: The Missing Link in the Paid/Earned/Social/Owned Marketing Model

The ever-evolving marketing industry has defined the PESO (Paid/Earned/Social/Owned) model as a way to categorize marketing activities in the context of our digital world. It makes sense and is an important lens through which to consider our work. One critical element, however, always seems to be missing from the PESO model: events. As our team…

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Boston Celtics President Rich Gotham Talks Teamwork, Culture & Community Service

Boston Celtics President Rich Gotham recently sat down with Sandy Lish to talk about his most defining moment with the organization, the importance of teamwork on and off the court and how great it is to be a part of “Celtic Pride.” He also shared a few things most fans may not know about the…

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The Power of Writing – Teens in Print at Castle

Our partnership with WriteBoston continues with the opportunity to assist in the editing process for the latest edition of Teens in Print. From articles about student issues, like balancing school work and sports commitments, to national issues such as the gender wage gap, to community concerns like gentrification in Chinatown, these students are bold, curious, and tuned in to the people around them.

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Data, Twitter and Real News: CNN’s Mark Preston weighs in on the new world of journalism and political coverage

Contentious press conferences. Tweet storms. Daily protests. Late night comedy. In this unusual political climate, it’s hard to keep up with everything that’s happening. SVP Hilary Allard recently reached out to fellow UMass journalism grad Mark Preston, executive editor at CNN Politics, (@PrestonCNN) who was kind enough to take time out of his busy schedule…

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A Candid Conversation with Castle: Strategic Communications

At The Castle Group, we consider it our responsibility to share our knowledge with the next generation of thoughtful communicators. That’s why we provide internship opportunities for college students in the greater Boston area. We’re always seeking enthusiastic, eager-to-learn interns to work with our public relations and event management divisions. This past semester, Simon Zhou,…

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Sit Down with Sandy: Behind the Scenes with Local Leaders – Megan Costello

The beginning of a new year always offers time to reflect on accomplishments and set goals for the weeks and months ahead. Castle’s Sandy Lish recently sat down with Megan Costello, the executive director for the Mayor’s Office of Women’s Advancement, to discuss her career-defining moments, her goals as a role model for young women…

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