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Going nowhere fast

Driving in Boston. The mere phrase can evoke many strong emotions ranging from confusion, rage and fear to a general sense of hopelessness. These reactions often stem from our “you can’t get there from here,” non-linear streets. Lately, though, these feelings are just as likely to be caused by our ever-growing traffic crisis. I’ve spent…

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12 Things the Castle PR Team Can Relate To: As told by ‘The Office’ (gifs)

1. No matter how early you went to bed the night before, mornings are always rough. (Source) 2. It doesn’t matter how you drink it, but coffee is your best friend. (Source) 3. Nothing cheers you up after a tough day quite like an office dog. (Source) 4. Networking comes naturally. (Source) 5. Athletics are…

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Too Many T’s?

Everyone loves free stuff – free food, free swag, free fun. However, as an event planner from the millennial generation, I must admit I have reached my capacity for free t-shirts. The T-shirt was first popularized in the United States as part of the U.S. Navy uniform in the Spanish-American War. It became the clothing…

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“Friends are Waiting:” Sharing Content Across Social Media Platforms

We have all been there before: scrolling through mundane status updates and the beginnings of the influx of “seasonal activity” photos on our Facebook newsfeeds, when something catches our eye, causes us to slow down, then pause, and actually click! Recently, the statement “This Budweiser Ad Will Make You Cry” was that something for me….

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Joan Rivers: Marketing Genius

The recent death of Joan Rivers was shocking to many. As Andy Cohen said on “Today,” the fact that people were shocked over the death of someone who was 81 speaks to her indomitable energy. Despite her age, no one perceived her to be elderly, least of all herself. Another shock followed her death–the revelation…

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Fall in Love with These Seasonal Dessert Trends

It’s that time again. Summer is quickly slipping away and the leaves are beginning to turn. Soon enough the strappy sandals and summer maxi’s will be stored away while the fall boots and seasonal scarfs make their appearances. As fall fashion trends start to make a comeback, so will the seasonal flavors of pumpkin, cinnamon…

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Wiesbaden meets Boston

Imagine coming to a completely new city, a totally new company and colleagues you’ve never met before. Feeling awkward, right? Not at The Castle Group! You arrive and feel extremely welcome – everyone welcomes you immediately. There’s no better start, trust me, because I’ve spent five days at The Castle Group office as a visitor…

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Which tweets get more RT’s

Three computer scientists have created the most important algorithm known to PR practitioners. When looking at two similar tweets, “The Upshot” – as it’s called – can predict which tweet will get more retweets. This PR Daily article, paired with my extensive knowledge of computer science from the two classes I’ve taken, helped me figure…

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Entrepreneur Barbie: If They Can Dream It, They Can Be It

What did you want to be when you grew up? For me, I wanted to be a veterinarian. However, I soon realized that the only thing I liked about that occupation is the cute animals. (I decided I would just get a pet, instead.) But now, Barbie is giving the chance for young girls to…

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The 5 Apps to Put in your PR Pocket

If there’s one accessory that I never go without, it’s my Smartphone. Why? Well, because I’m a Millennial and that little device essentially has my life on it. But as I enter the working world and embark on a career in public releations, I have been finding my phone a little less personal and a…

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