Blog

Murphy’s 10th Law: Mother Nature is a Son-of-a-Gun

We know you don’t want to think about the “what if” scenario, but it is in everyone’s best interest and safety to do so. Accounting for the instability of weather is a key factor in executing a successful outcome.

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What is ‘Meerkat’ and why should I care?

If you have been reading the news lately, you might have glanced over the word Meerkat. By the photo, I thought this was just the latest story on Snapchat, and by the name, I thought the news was covering The Animal Planet hit show, “Meerkat Manor.” It turns out that all the hype stems from…

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The Importance of Mise en Place

I recently had a conversation with my husband who is a professional chef about the importance of mise en place. The French term meaning “put in place” refers to the disciplined organization of all ingredients and equipment prior to cooking. To a chef, the proper mise en place can make the difference between a flawlessly…

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Why everyone needs a personal brand

As I finish up my last semester of grad school, I continue to hear about the importance of personal branding. I watch my fellow grad students endlessly search for the perfect job and I am reminded how lucky I am to have landed my first job at The Castle Group only two short months ago….

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Best Things to Do in Boston for St. Patrick’s Day

With St. Patrick’s Day right around the corner, Boston is gearing up for what many consider the biggest holiday in town. If you are new to Boston or just looking for an excuse to go out and celebrate with the Irish, make sure you check out these fun options below. South Boston St. Patrick’s Day…

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Planning for Best in Show

For the last two evenings I have been caught up watching the Super Bowl of dog shows – the Westminster Kennel Club Dog Show. This year marked the 139th year of the show, making it the second longest continuously running sporting event behind the Kentucky Derby. Each year, 192 breeds and more than 2,700 dogs…

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Lessons from a Great Waitress

Recently I was provided with the opportunity to travel to Austin for an event. I was looking forward to enjoying a few meals outside of the hotel in a city well-known for rich southern cuisine, Tex-Mex and BBQ. Our team’s first stop was a nearby bar and grill serving classic American comfort foods, boasting a hip…

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Real-Time Analytics through Your Attendees

The beginning of 2015 brings hope to event planners everywhere that are looking for new trends to spruce up their inventory of ideas. The event industry is constantly on the lookout for tools that will make even the smallest task easier and less time consuming. One event tool that is continuing to gain interest is…

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Ad Bowl 2015 by the Numbers

This year’s “ad bowl” gave viewers plenty to talk about. With 137 advertisements and a predicted audience of 114 million, there was a lot to be said by viewers across all platforms. The most shared and most beloved ad this year was Budweiser’s “Lost Dog.” The ad not only touched hearts across the country but…

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Your Next Destination | Ireland

I recently had the opportunity to travel to Ireland to learn more about what the country could offer our events and incentive clients. Below are some of the highlights from the three counties I visited; all of which convinced me that Ireland is a great destination! County Clare With direct flights from the east coast…

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