Blog

Wiesbaden meets Boston

Imagine coming to a completely new city, a totally new company and colleagues you’ve never met before. Feeling awkward, right? Not at The Castle Group! You arrive and feel extremely welcome – everyone welcomes you immediately. There’s no better start, trust me, because I’ve spent five days at The Castle Group office as a visitor…

Read More

Which tweets get more RT’s

Three computer scientists have created the most important algorithm known to PR practitioners. When looking at two similar tweets, “The Upshot” – as it’s called – can predict which tweet will get more retweets. This PR Daily article, paired with my extensive knowledge of computer science from the two classes I’ve taken, helped me figure…

Read More

Entrepreneur Barbie: If They Can Dream It, They Can Be It

What did you want to be when you grew up? For me, I wanted to be a veterinarian. However, I soon realized that the only thing I liked about that occupation is the cute animals. (I decided I would just get a pet, instead.) But now, Barbie is giving the chance for young girls to…

Read More

The 5 Apps to Put in your PR Pocket

If there’s one accessory that I never go without, it’s my Smartphone. Why? Well, because I’m a Millennial and that little device essentially has my life on it. But as I enter the working world and embark on a career in public releations, I have been finding my phone a little less personal and a…

Read More

Clearing the Path in Boston

Last week, a groundbreaking event occurred in Boston, and I was lucky enough to be a part of it.  Clearing the Path, coordinated by the Alliance for Business Leadership, convened more than 100 area CEOs and thought leaders—including Massachusetts Governor Deval Patrick and Boston Mayor Marty Walsh for a closed door discussion around improving gender…

Read More

What Rock & Roll Hall of Famers can teach us about presenting

I watched the Rock & Roll Hall of Fame induction ceremony this weekend, primarily because of my love of Hall & Oates. (Yes, I have the boxed set.) These are people who know how to put on a show, a group the business community could learn a lot from when it comes to giving presentations….

Read More

When To Ditch the Sponsorship – Your Brand Depends On It

Can brand loyalty really be leveraged through withdrawn sponsorship? Well, in most instances, no. But on select occasions, withdrawing a company’s sponsorship can actually enhance its brand identity and media presence. Think back to this last St. Patrick’s Day. Parade controversies ran rampant through the New York market after it was determined illegal to show…

Read More

What it Means to be a Marathon Finisher

To explain the Boston Marathon to someone is one of the most difficult things to do in my opinion. As a Massachusetts native, my description of the marathon has changed through various stages in my life. For children, it’s a fun day during school vacation to learn about Patriots Day and spend the afternoon watching…

Read More

Castle Encounter 1.0

Welcome to the very first edition of Castle Encounter, our video blog that attempts to capture the week’s most memorable news stories and social media posts. If our Encounter participants piqued your interest, you can get all the scoop on this week’s stories below. Thanks for watching! Yankees’ Michael Pineda Ejected for Using Pine Tar…

Read More

Traditional Pitching Principles Still Important Today

The ever-evolving media market can change daily. Turnover can be vast and happen so quickly that even great media-focused websites like Vocus and Cision aren’t able to keep up. While the PR tools of today, including social media, email and media list-building websites can be helpful, it’s important to remember the basics. Know the reporter’s…

Read More