Blog

Traditional Pitching Principles Still Important Today

The ever-evolving media market can change daily. Turnover can be vast and happen so quickly that even great media-focused websites like Vocus and Cision aren’t able to keep up. While the PR tools of today, including social media, email and media list-building websites can be helpful, it’s important to remember the basics. Know the reporter’s…

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What will you do this Earth Day?

First celebrated in the United States in 1970 as a day to promote peace and environmental reform, Earth Day is now celebrated in 192 countries around the world. For many people this Earth Day, April 22nd, will be just another day of the week. You may notice a few green tweets, or the Google homepage…

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BizWomen Mentoring Monday with the Boston Business Journal

Yesterday morning I had the honor of being a mentor at the Boston Business Journal’s inaugural BizWomen Mentoring Monday event. Nearly 300 women registered to “speed network” with 35 women mentors from across the business community in a tightly structured setting, kicked off by a video presentation by Lori Greiner from ABC’s “Shark Tank.” This…

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What is Bitcoin and why should I care?

A new form of currency has been taking the media by storm. Bitcoins can be used to purchase a Subway sandwich, antiques at auction, a haircut, a plane ticket and even local honey. Vendors are starting to recognize this new phenomenon as a form of payment. Boston’s own South Station has an ATM where you…

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The Real Champion of March Madness

By this point your bracket is a complete mess and your favorite team is probably done for the season. Whether you picked teams based on talent, size, location or aesthetically pleasing uniforms (guilty), chances are your bracket is struggling a bit, especially after this past weekend. Regarded as one of the year’s most highly anticipated…

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Extreme Makeover: Google Search

It’s no surprise that Google leads the search industry in terms of design and user-friendliness. This week, as a trial, Google debuted one of its most significant redesigns to the search platform. First tweeted by Dan Barker, a web and online marketing expert, on March 5, the restructure included many modifications in both paid and…

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It takes Blue to Go Green

Stand at the shore of any ocean and it seems that the world’s supply of water is vast and never ending. Despite the fact that 71% of the earth’s surface is water, only 3% of all water is freshwater, and only 1% is accessible to us. Therefore as population and infrastructure increase throughout the world,…

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Drinking from the Twitter Fire Hydrant

Software creator Mitchell Kapor once said that “Getting information off of the internet is like taking a drink from a fire hydrant.” I feel the same way about my Twitter feed. There is new information being posted every second, and when you follow more than 50 people, that’s pretty hard to keep up with. So…

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App for That

While they may feel old hat to some, mobile apps are just showing up on the radar as an important technology trend in events. The Economist Intelligence Unit survey reported that a meager 13% of customers found mobile applications to be an important way to engage with businesses in the year 2013. Three years from…

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Weather Wisdom

As I sat inside last week, working from home due to the weather, I felt inspired to do a little research on tools to help one stay on top of the forecast at every stage of the event planning process. Whether it is driving conditions and parking availability in the winter, or outdoor venues and…

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