Blog

Planning for Best in Show

For the last two evenings I have been caught up watching the Super Bowl of dog shows – the Westminster Kennel Club Dog Show. This year marked the 139th year of the show, making it the second longest continuously running sporting event behind the Kentucky Derby. Each year, 192 breeds and more than 2,700 dogs…

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Lessons from a Great Waitress

Recently I was provided with the opportunity to travel to Austin for an event. I was looking forward to enjoying a few meals outside of the hotel in a city well-known for rich southern cuisine, Tex-Mex and BBQ. Our team’s first stop was a nearby bar and grill serving classic American comfort foods, boasting a hip…

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Real-Time Analytics through Your Attendees

The beginning of 2015 brings hope to event planners everywhere that are looking for new trends to spruce up their inventory of ideas. The event industry is constantly on the lookout for tools that will make even the smallest task easier and less time consuming. One event tool that is continuing to gain interest is…

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Ad Bowl 2015 by the Numbers

This year’s “ad bowl” gave viewers plenty to talk about. With 137 advertisements and a predicted audience of 114 million, there was a lot to be said by viewers across all platforms. The most shared and most beloved ad this year was Budweiser’s “Lost Dog.” The ad not only touched hearts across the country but…

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Your Next Destination | Ireland

I recently had the opportunity to travel to Ireland to learn more about what the country could offer our events and incentive clients. Below are some of the highlights from the three counties I visited; all of which convinced me that Ireland is a great destination! County Clare With direct flights from the east coast…

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Ringing in the New Year

Every year, an estimated one million people gather in Times Square and more than a billion tune in to watch the ball drop in Times Square on New Year’s Eve. This time-honored celebration has taken place since 1907 and has become synonymous with New Year’s Eve in the United States. While it seems hard to…

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Social Media Use This Holiday Season

While many of us prepare to gather with family during the holidays, some will use our electronic devices to avoid awkward interactions, while others will struggle to “stay in the moment” by keeping our phones off. A recent survey from Ebates looks at how Americans are using social media during Chanukkah and Christmas, noting that,…

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Holiday Party Centerpiece Trends

With the holiday season upon us, party planners and hosts everywhere are searching for the best décor items to make their holiday parties “wow” the crowd. Here is a glimpse at some centerpiece themes to spice up holiday parties. Formal Art Deco Centerpiece Although The Great Gatsby premiered nearly three years ago, this theme just…

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Back to “Business” at The Boston Globe

At a time when newspapers are cutting back, it’s notable that The Boston Globe has expanded its business coverage through the return of the freestanding business section, launched last Thursday. A press release from the Globe provides all of the details. Last Thursday’s launch event at the Museum of Science reflected the investment in this…

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“The Voice” of Integrated Sponsorships

I’ve been a big fan of “The Voice” since the beginning. Beyond being a showcase for outstanding talent (my favorite this year is country singer Craig Wayne Boyd – follow him @CWBYall), the show is a great case study of a brand that has social and digital built into its DNA. It’s hard to go…

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