Blog

Event Apps Mini-Series: Save the Trees, One Event App at a Time – Chapter One

Ask an event planner “What’s more important than your event binder on event day?” and I can assure you that the answer will most likely be “nothing.” Whether the binder is being used for a one-day summit or a 5-day incentive program, it’s the Holy Grail that contains all of details we event planners need…

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Tasting Time: Questions to Keep in Mind

Unfortunately, most of us have eaten food at a meeting or celebration that we did not like. Maybe you thought to yourself, why on earth did the host choose this? What could they have been thinking? During the planning process, tastings may take place months prior to the actual event. To avoid attendees questioning your…

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Pocket: An Ideal App for PR Pros and News Junkies Alike

Working in public relations, it is essential to stay up-to-date with client and industry news but just as important, you need to be aware of what is going on in the world. Unbeknownst to you, a breaking news or trend story could provide an opportunity for your client to comment on or lead to future…

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Take Your Kids to Work Day

A while ago, my son gave me this note, requesting that I bring him to Castle for Take Our Daughters and Sons to Work Day. Established in 1994 as Take Our Daughters To Work Day, it was rebranded in 2007 to include boys (although my son missed that). I keep the note taped on my…

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More Bang for the Bloom

With April showers upon us and Earth Day vibes in the air, it’s time to talk flowers. Though seemingly a renewable resource, flowers can be an expensive part of any event. An arrangement’s price must account for the plants’ growth, harvest, transport, organization, arrangement and delivery to your venue. At the end of the night…

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A Month on the Road: Road Trip Tips & Tricks

At the end of my junior year of college, I decided to graduate the following winter, a semester earlier than my classmates. I looked at this extra time as an opportunity to get a jump on the job search and begin to plan my next steps in the “real world.” The last thing that I…

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On Fenway Park’s opening day, a blog about pitching

I was meeting with a business associate recently, and he was interested in my opinion on what kind of press coverage he could get for his company’s annual business conference. He felt very strongly that it should be of interest to the media. While he had very valid points for feeling his offering was solid…

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“Changes in Latitudes, Changes in Attitudes”

Company culture has a huge effect on employee performance and the productivity of an organization as a whole. According to research conducted by the American Psychological Association, feeling valued is one of the main indicators of a worker’s job performance. Spreading an attitude of gratitude and knowing what motivates your employees is important in molding team…

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Murphy’s 10th Law: Mother Nature is a Son-of-a-Gun

We know you don’t want to think about the “what if” scenario, but it is in everyone’s best interest and safety to do so. Accounting for the instability of weather is a key factor in executing a successful outcome.

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What is ‘Meerkat’ and why should I care?

If you have been reading the news lately, you might have glanced over the word Meerkat. By the photo, I thought this was just the latest story on Snapchat, and by the name, I thought the news was covering The Animal Planet hit show, “Meerkat Manor.” It turns out that all the hype stems from…

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