Blog

Packing the Essentials

Although there are differing opinions on the most traveled time of the year, it is undeniable that the holiday season brings more people onto the road and into the air. Not only are the roadways and airways busy, our lives seem to fill up as well, making it easy to forget things as we get…

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SOCIAL MEDIA AUTOMATION: FRIEND OR FOE?

Few things ignite the internet more than a controversial tweet. Companies are very cautious about their brand representation in the digital-social landscape and social media leaves little room for error. Large corporations use automation software to streamline management, especially during campaign execution. Software programs like If This Then That are powerful tools in automating social…

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Castle Chats with Sheila Green featuring Good Morning America’s Sara Haines

Bostonians Receive a GMA Upgrade A recent fall morning started off like any other for Hull to Boston MBTA commuters…or so they thought. As they stood in line to board the Boston Harbor Cruises ferry, little did they know Good Morning America’s on-air correspondent, Sara Haines, eagerly awaited to surprise them with complimentary coffee, donuts…

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Just for Fun…Some Unique Events Around the World

At Castle Events we have been known to plan some pretty exciting and innovative events here at home and around the world. Each event has its own unique set of goals and logistics; whether it’s empowering an audience or rewarding performance, attracting a large crowd or creating an exclusive program, planning for parking and restrooms,…

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Re-branding Your Professional Persona

Persona: that aspect of our character that is presented to or perceived by others. Generally speaking we are stuck with our persona. The image people have of us is a product of the way we present ourselves. More often than not, our image is developed over years; it takes shape unintentionally and without purpose. In…

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Mayor Tom Menino: A Castle Tribute

Everyone in our office stopped what they were doing when we heard about the passing of our beloved former Mayor Tom Menino. Although it was not a surprise—it had been announced a week ago that he was discontinuing his cancer treatments and was in hospice care—it still felt like a punch to the gut. For some…

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Going nowhere fast

Driving in Boston. The mere phrase can evoke many strong emotions ranging from confusion, rage and fear to a general sense of hopelessness. These reactions often stem from our “you can’t get there from here,” non-linear streets. Lately, though, these feelings are just as likely to be caused by our ever-growing traffic crisis. I’ve spent…

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12 Things the Castle PR Team Can Relate To: As told by ‘The Office’ (gifs)

1. No matter how early you went to bed the night before, mornings are always rough. (Source) 2. It doesn’t matter how you drink it, but coffee is your best friend. (Source) 3. Nothing cheers you up after a tough day quite like an office dog. (Source) 4. Networking comes naturally. (Source) 5. Athletics are…

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Too Many T’s?

Everyone loves free stuff – free food, free swag, free fun. However, as an event planner from the millennial generation, I must admit I have reached my capacity for free t-shirts. The T-shirt was first popularized in the United States as part of the U.S. Navy uniform in the Spanish-American War. It became the clothing…

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“Friends are Waiting:” Sharing Content Across Social Media Platforms

We have all been there before: scrolling through mundane status updates and the beginnings of the influx of “seasonal activity” photos on our Facebook newsfeeds, when something catches our eye, causes us to slow down, then pause, and actually click! Recently, the statement “This Budweiser Ad Will Make You Cry” was that something for me….

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