If face to face works for the candidates, it can certainly work for us
Posted on Fri, Jan 20, 2012
By Sandy Lish
We’re being bombarded with items about the Republican candidates and how and where they are stumping across various states. They’re in diners, places of worship, schools, outdoor venues – you name it: anywhere they can reach their audiences. Many of their campaign war chests are well stocked, yet they are not relying solely on technology to reach people. And neither should we.
January is a busy networking month for me – but I approach these events strategically. Yesterday, I attended an intimate, 30-person WBZ Radio luncheon at Morton’s, hosted by Comcast, which featured Greater Boston Chamber of Commerce CEO Paul Guzzi, UMass Dartmouth Public Policy expert Michael Goodman and THINK strategies Managing Director Jeff Kaplan. In this small setting, I was able to have meaningful conversations with media contacts and business partners, gain intelligence that helps us better serve our clients, and come up with new ideas for client opportunities. Next week –the Super Bowl of networking days for me—I will attend the Chamber’s Pinnacle Award (this year, as a proud past honoree!) during the afternoon and the Boston Business Journal CEO Reception and Book of Lists event in the evening. Massive, massive networking. In a couple of weeks, I’m attending an invitation-only reception at CBS Scene, designed solely for networking, and strategically put together by some very smart businesspeople who understand how to work a room, and who should be in that room.
Savvy professionals know that these events provide unmatched opportunities to make new contacts, reconnect with lapsed contacts, and spend quality time with existing contacts. These are events I would not miss—as they allow me to represent all my clients face to face, build Castle’s visibility and actually have some fun at the same time. What events are not-to-be-missed for you? We’d love to hear…and you’d better get them on your calendar!
