Posted on Fri, Sep 23, 2011
ABC News and the UN Foundation have launched a Facebook game that educates its players about maternal health. The game, 1000 Days, consists of educational mini-games dealing with nutrition, childcare and legal issues and offers players the opportunity to connect with maternal health organizations. 1000 Days was designed part of ABC News and the UN Foundation’s initiative, Million Moms Challenge. The goal of the game is to increase awareness for issues that affect the health of mothers and their children, such as nutrition in developing countries. In addition to its Facebook efforts, the Million Moms Challenge initiative connects mommy bloggers with NGOs that improve maternal health. These social media efforts helped the initiative raise $17,000 in its first three days alone.
Posted on Fri, Sep 09, 2011
We've been busy this summer at Castle working to promote FutureM, the week-long marketing event in Boston that takes place next week.
FutureM allowed our skilled PR team to showcase its talents - our program included local and national media coverage, content marketing, and a host of digital/social media initiatives including building the organization's Foursquare profile, supporting its Twitter and Facebook identities, creating an online pressroom, managing presenter and partner relations, immersing in Quora and more. One of our great interns even took a leadership role in FutureM's student group, serving as its student CMO.
Enjoy additional coverage here:
Despite continued uncertain news on the economy, we've been supercharged up to see the dynamic energy coming from FutureM presenters. There are a variety of panels, parties and hands-on activities to satisfy anyone with an interest in marketing.
FutureM reminds us what an amazing place the Boston region is for creativity and innovation. From start-up events to national keynotes to events hosted by the region's talented creative and technology firms, FutureM is a showcase for the city's creative economy. Even Castle's new website is on HubSpot's platform.
This article in Mass High Tech makes the case for Boston as the nation's hub for modern marketing. We may be biased, but it's hard to argue with the marketing innovation that lives in this city.
Next week you'll see us in and around the city (cities really, as FutureM's 60+ events take place in Boston, Cambridge and even Norwood), tweeting, working with attending media and soaking up the knowledge shared at the events.
To attend or get involved, try one of these:
Hopefully we will see you at FutureM. Massachusetts' economy is surely headed to a good place based on the optimism and intelligence that you'll find at FutureM.
Posted on Thu, Sep 08, 2011
If you are looking for a great chance to meet and hang out with Red Sox star Dustin Pedroia, our client Salem Five and the Boys & Girls Club of Greater Salem are partnering to present fundraiser and cocktail reception, “An Evening with Dustin Pedroia,” on September 14.
The intimate event is limited to 50 guests.
The event will take place at the Boys & Girls Club of Greater Salem from 6:00 to 8:00 p.m. Tickets to the fundraiser require a $500 donation. The donation includes the reception, as well as a signed baseball from Pedroia and a framed photo of the guest and Pedroia. The event will also feature a silent auction with exclusive signed Pedroia memorabilia. All proceeds will benefit the Boys & Girls Club of Greater Salem.
The reception will be preceded by a meeting between Pedroia and recent graduates of the Club’s Money Smart program with Salem Five.
Pedroia is the spokesperson for Salem Five and its award-winning Gold Star Saver program, which focuses on making financial literacy fun. He is featured in videos on the Gold Star Saver website teaching and inspiring children on different financial topics; Gold Star Saver’s YouTube channel challenges kids to learn even more about these critical issues. The Gold Star Saver account is an interest-bearing free savings account designed specifically for kids, and the website open to account holders and anyone else looking to learn more about financial topics, features articles, games, quizzes and kid-friendly calculators. Salem Five matches the first $10 deposited; an adult joint owner is required to open an account.
To reserve tickets or for more information, contact Joanne Scott, executive director, Boys & Girls Club of Greater Salem, at (978) 744-0915 or jscott@bgcgs.org by September 7th.