Posted on Fri, Aug 26, 2011
Every time I have the pleasure of attending an event produced by our own events team, I am always awestruck by their attention to detail.
This was definitely the case at last week’s Boston Business Journal Summer Networking event which Castle sponsored and our events group helped to produce.
One of the things that struck me the most was this little gem, a custom-made envelope created to hold film-strip photos taken at a photo booth at the event.
This is a great example of how the events team thinks – always coming up with new ways to extend the client’s brand through all aspects of the event – and finding a clever way to execute it.
I asked our Deb Spencer to share her simple method for all of you latent crafters and party hosts.
Step 1:
Layout out the design in four columns on a horizontal 8 ½ x 11. Deb used Microsoft Publisher, but any program where you can create four columns will do.
For the artwork that appears on the “flap,” be sure to turn it upside down.
Step 2:
Print the sheet in color on a medium-weight card stock.
Step 3:
Cut the sheet in four pieces using a paper cutter.
Step 4:
Fold up the bottom of the cut sheet to create the pocket.
Step 5:
Use rolling scrapbooking glue tape to seal the sides.
Step 6:
Insert photos and enjoy!
Posted on Thu, Aug 11, 2011
New Balance is using an iPhone app to literally "run" a promotional campaign for their New York flagship store. By downloading the “Urban Dash” app, runners (or anyone with a smartphone) can participate in the search for virtual batons all over the city and exchange them for a free pair of shoes if they make it to the store in time. And just in case that’s not motivating enough, they also get a chance to win a 14 karat gold baton valued at $20,000. No wonder other app users are given the opportunity to virtually steal the baton from each other if they get close enough. Take the money and run!
But social media is not all about promotion. Facebook and others are already being used effectively after disasters, for social good or to fight crime. Now the Federal Communications Commission (FCC) is updating the technology powering the 911 emergency response system to be more social. Thanks to the Next Generation 9-1-1 Initiative (NG9-1-1), in the foreseeable future the system will be able to process text messages, voice calls, videos and photos, with automatic location information. This way, individuals will have more options to report an emergency, and emergency responders will receive more information faster.
Posted on Wed, Aug 03, 2011
Castle is the event partner for the Boston Business Journal's "End of Summer" networking event--a world-class summer networking reception on the banks of the Charles.
Enjoy powerful late summer networking as only the BBJ can entice, spectacular food from a variety of local caterers and an array of colorful cocktails at the award-winning Community Rowing Boathouse.
Last year's end-of-summer networking event sold out so quickly that we're expanding this year to allow more business execs & VIP's to partake!
Click here for event details or to purchase tickets.
Thursday, August 18, 2011
Community Rowing, Inc.
Harry Parker Boathouse
4:00pm - 8:00pm