Blog

The Latest Social Media Trends and How They Can Be Integrated into Your Event

Here’s how to keep your attendees engaged before, during and after your event using social media. Using platforms such as Facebook, Instagram, and Snapchat, you can increase engagement and interaction among attendees. See what all the buzz is about and integrate these social media strategies into your next event.

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An Event Professional from the Age of 14: Five Questions with Callie Cleary

At Castle, we believe that our greatest asset is our amazing team of public relations and event management professionals. From planning employee incentive programs and creating event marketing campaigns to executing internal social media audits and executive media training, our team does it all. Each member of the Castle team has a different back story and unique insights…

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Full-Time PR Pro and Part-Time Entrepreneur: Five Questions with Amanda Albert

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From corporate meeting planning and conference and event production to media relations strategy and relationship marketing, our team does it all. Each member of the Castle team has a different back story and unique insights and information on public relations,…

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Five Questions with Event Maven Danielle Dickinson

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From global sales conferences and luxury incentive travel programs to social media crisis planning and marketing communication, our team does it all. Each member of the Castle team has a different back story and unique insights and information on public…

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From Journalist to PR Professional: Five Questions with Peter Francis

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From planning exclusive corporate incentive events and multi-day sales kickoff meetings to crisis communication plans and thought leadership in higher education and healthcare, our team does it all. Each member of the Castle team has a different…

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An Event Planner’s Three Tips to Make the Most of Outdoor Events (Go Sox!)

An event planner’s top three tips for attending an outdoor event.

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Tips for Planning Exceptional Optional Activities at your Corporate Meetings or Events

Corporate meetings and incentives often include optional activities designed to give attendees the opportunity to relax, network and experience the flavor of the host city. These activities come in many shapes and sizes; they can be hosted by the sponsoring organization, paid for by attendees, and be for individuals or for groups. So how do…

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Planning Ahead: Virtual and Augmented Reality in Corporate Events

At The Castle Group, we pride ourselves on keeping ahead of the latest corporate event trends. We’re reading industry publications, browsing new event themes on Pinterest and attending events across the country–on the lookout for what’s new and innovative that we can incorporate into our client’s events. Recently, virtual and augmented reality have become integrated…

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Five PR Tips From a Former Journalist

As traditional media outlets see more newsroom cutbacks, reporters are working harder and longer in the face of tightening budgets and increasing public skepticism. With fewer reporters bearing heavier workloads, you have to be savvy when trying to place your news and reports. When I was a reporter a short time ago, nine out of…

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Internship Insights | Three Key Ingredients for Great Event Companies

My mom always told me that she thought I should be an event planner. Maybe that’s because  my father’s side of the family has owned and operated an event rental business called Camelot Special Events & Tents for the last forty years. Or maybe it’s because I’m organized, creative and meticulously detail-oriented – the perfect…

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