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Media Relations 101 – Creating Coverage in the Absence of Breaking News

How to find alternative ways to get our clients in the media, talking about their organization and sharing their expertise.

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8 Tips to Successfully Transition from Intern to Employee

Eight tips that helped me successfully transition from intern to employee.

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What is Snapchat?

Six Best Practices for Snapchat success.

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Top Ways to Recognize Your Employees

From verbal recognition and opportunities for promotion, to financial compensation or flexible working hours, there are many ways to acknowledge your employees’ contributions and achievements. While some of these forms of recognition may not be appropriate for every organization, employee recognition events can be a great way to bring a company together, show appreciation for employees, and create a positive work environment.

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Corporate Incentive Events: Sports

A prospective client recently asked me, “What was your most favorite event to plan?” Hmmmmm? It’s easy for me to talk about the aspects of event planning that are most rewarding for me personally—or the types of events and services our agency excels at—but my most favorite event to plan? I was stumped. I began…

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Five Best Practices for Working with Bloggers and Social Media Influencers

As the traditional media landscape becomes increasing crowded and noisy, brands large and small have needed to modify their media and marketing strategies to create alternative opportunities to get in front of their desired audience. One growing alternative to traditional earned media is social media and blogger marketing, where brands work directly with blogger and…

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Crisis in the making: Campus carry creates angst, unrest for everyone but Georgia lawmakers

Soon Georgia will become one of 10 states in the country to allow guns on campus. Students over the age of 21 with concealed weapons permits will be legally allowed to carry firearms into what is supposed to be an environment reserved for learning.

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Media Relations 101 – The Persistent Publicist

Do I call again? Should I leave a message this time? Or maybe email is best? Courting an editor, reporter or producer can feel like you are asking someone out on a first date. It takes persistence and a little patience to begin a new relationship as well as to engage the media. In a…

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Maui nō ka ʻoi (Maui is the best)

It was more than fifteen years ago that I planned my first incentive program to Maui.  I had no expectations of falling in love with the island. I was headed there for work, not for vacation. However, I remember the first morning, waking up before sunrise and taking a walk along the Pacific Ocean.  It…

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A Candid Conversation with Castle: Social Media

At The Castle Group we view communications as a complete package – and no strategic communications plan is complete without social media. Competency in social media is more crucial than ever, particularly since the digital age has made it much easier for companies, brands and individuals to share news and stories with the audiences that…

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