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Guest Blog Post: Castle Lessons – The Importance of the Brand

As public relations professionals we are brand ambassadors, brand protectors and brand builders. When I started at Castle as a green account executive I had no idea what this truly meant. In fact I did not appreciate the weight of it all until I was working in my current role as the director of communications at Saint Louis University School of Law – by myself – with only the experience of my Castle years to guide me.

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The Guide to Apps for PR Pros

For us PR pros, our smartphones are basically glued to our hands. Whether it’s emailing clients, checking the latest news alerts, posting to social media or searching for that contact we met at a networking event, our phones are often our most indispensable tool as communicators and help us provide even stronger service to our clients. Here’s a guide to the most productive apps for PR pros.

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