Blog

How Clowns Go Viral on Social Media

As PR and social media professionals, we know how quickly news and trends can spread. In most situations social media is the best method to share things quickly and efficiently. But social media’s viral nature can also be problematic, causing hysteria and false reporting. Cue Creepy Clown Epidemic 2016.

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Make your audience your ally

One of the first rules of effective communications is to know your audience. This is particularly important when crisis hits.

Consider this: all the prepared holding statements, Q&As, talking points, letters and response strategies in the world won’t help in times of crisis if you don’t have an understanding of how your audience views a particular issue in the first place. In fact, if you don’t have a general awareness of who your various stakeholders are and what they think, your communications efforts could take what is actually a minor issue and inadvertently turn it into a full blown crisis.

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Sit Down with Sandy: Behind the Scenes with Local Leaders – Evelyn Murphy, Part II

Below is Part Two of Sandy Lish’s interview with the first female Lieutenant Governor of Massachusetts, Evelyn Murphy.

Sandy: As you think back on your experiences, is there one defining moment that led to your focus on pay equity and the wage gap?

Evelyn: There is no one defining moment, but there is a defining period of time. I challenge you to think of it that way. Let me explain. While I was in public office I didn’t attend to my retirement years. As a result, I concentrated my time during the majority of the 1990s on making and saving money so that I could live modestly for the rest of my life.

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Sit Down with Sandy: Behind the Scenes with Local Leaders – Evelyn Murphy, Part I

In the 20 years since The Castle Group was founded as a women-owned business, it is encouraging to see that women have continued to advance tremendously in both the public and private sector. These advancements are due in large part to the guidance and examples set by leaders that have come before us, as well as those who continue to advocate for women in the workplace.

Recently, Castle’s own Sandy Lish had an opportunity to sit down with the first female constitutional office holder in Massachusetts, former Lieutenant Governor Evelyn Murphy, to discuss her thoughts on the wage gap, women in business and politics, and the future of the next generation of women leaders.

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