Blog

Sephora Shows Marketers How to “Play” – and Win

The cosmetics world has been revolutionized – like everything else – by technology and new retail concepts. Gone are the days when premium cosmetics were only available in glass cases at department stores. Retailers like Sephora and Ulta allow consumers to try things for themselves in store, or receive samples with online orders. Additionally, subscription…

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Popular Décor Themes for the Holiday Season

Planning your holiday party and need some fresh ideas? We are breaking down five hot décor themes to help you plan this seasons’ get together. Check out our tips and tricks to mastering these décor themes for this upcoming holiday season.

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#ScrappyinStowe at the Castle Company Retreat

The Castle Group recently took a company retreat to Stowe, Vermont. Hosted at the beautiful Stoweflake Resort, we experienced a perfectly executed company meeting planned by The Castle Group events team. As I am fairly new to the Castle team, this was my first opportunity to experience a Castle event. Sitting just feet away from…

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