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Planning for Best in Show

For the last two evenings I have been caught up watching the Super Bowl of dog shows – the Westminster Kennel Club Dog Show. This year marked the 139th year of the show, making it the second longest continuously running sporting event behind the Kentucky Derby. Each year, 192 breeds and more than 2,700 dogs…

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Lessons from a Great Waitress

Recently I was provided with the opportunity to travel to Austin for an event. I was looking forward to enjoying a few meals outside of the hotel in a city well-known for rich southern cuisine, Tex-Mex and BBQ. Our team’s first stop was a nearby bar and grill serving classic American comfort foods, boasting a hip…

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Real-Time Analytics through Your Attendees

The beginning of 2015 brings hope to event planners everywhere that are looking for new trends to spruce up their inventory of ideas. The event industry is constantly on the lookout for tools that will make even the smallest task easier and less time consuming. One event tool that is continuing to gain interest is…

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Ad Bowl 2015 by the Numbers

This year’s “ad bowl” gave viewers plenty to talk about. With 137 advertisements and a predicted audience of 114 million, there was a lot to be said by viewers across all platforms. The most shared and most beloved ad this year was Budweiser’s “Lost Dog.” The ad not only touched hearts across the country but…

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