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Ringing in the New Year

Every year, an estimated one million people gather in Times Square and more than a billion tune in to watch the ball drop in Times Square on New Year’s Eve. This time-honored celebration has taken place since 1907 and has become synonymous with New Year’s Eve in the United States. While it seems hard to…

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Social Media Use This Holiday Season

While many of us prepare to gather with family during the holidays, some will use our electronic devices to avoid awkward interactions, while others will struggle to “stay in the moment” by keeping our phones off. A recent survey from Ebates looks at how Americans are using social media during Chanukkah and Christmas, noting that,…

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Holiday Party Centerpiece Trends

With the holiday season upon us, party planners and hosts everywhere are searching for the best décor items to make their holiday parties “wow” the crowd. Here is a glimpse at some centerpiece themes to spice up holiday parties. Formal Art Deco Centerpiece Although The Great Gatsby premiered nearly three years ago, this theme just…

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Back to “Business” at The Boston Globe

At a time when newspapers are cutting back, it’s notable that The Boston Globe has expanded its business coverage through the return of the freestanding business section, launched last Thursday. A press release from the Globe provides all of the details. Last Thursday’s launch event at the Museum of Science reflected the investment in this…

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“The Voice” of Integrated Sponsorships

I’ve been a big fan of “The Voice” since the beginning. Beyond being a showcase for outstanding talent (my favorite this year is country singer Craig Wayne Boyd – follow him @CWBYall), the show is a great case study of a brand that has social and digital built into its DNA. It’s hard to go…

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Proud Supporters of Family Reach Foundation

Family Reach Foundation (FRF) recently held its ninth successful Cooking Live! event at the Ritz-Carlton, Battery Park New York. More than 150 people came out to support the foundation’s mission to be a lifeline for families fighting cancer. The New York event raised more than $375,000 – a record breaking amount for Cooking Live! These funds…

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