Blog

When To Ditch the Sponsorship – Your Brand Depends On It

Can brand loyalty really be leveraged through withdrawn sponsorship? Well, in most instances, no. But on select occasions, withdrawing a company’s sponsorship can actually enhance its brand identity and media presence. Think back to this last St. Patrick’s Day. Parade controversies ran rampant through the New York market after it was determined illegal to show…

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What it Means to be a Marathon Finisher

To explain the Boston Marathon to someone is one of the most difficult things to do in my opinion. As a Massachusetts native, my description of the marathon has changed through various stages in my life. For children, it’s a fun day during school vacation to learn about Patriots Day and spend the afternoon watching…

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Castle Encounter 1.0

Welcome to the very first edition of Castle Encounter, our video blog that attempts to capture the week’s most memorable news stories and social media posts. If our Encounter participants piqued your interest, you can get all the scoop on this week’s stories below. Thanks for watching! Yankees’ Michael Pineda Ejected for Using Pine Tar…

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Traditional Pitching Principles Still Important Today

The ever-evolving media market can change daily. Turnover can be vast and happen so quickly that even great media-focused websites like Vocus and Cision aren’t able to keep up. While the PR tools of today, including social media, email and media list-building websites can be helpful, it’s important to remember the basics. Know the reporter’s…

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What will you do this Earth Day?

First celebrated in the United States in 1970 as a day to promote peace and environmental reform, Earth Day is now celebrated in 192 countries around the world. For many people this Earth Day, April 22nd, will be just another day of the week. You may notice a few green tweets, or the Google homepage…

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BizWomen Mentoring Monday with the Boston Business Journal

Yesterday morning I had the honor of being a mentor at the Boston Business Journal’s inaugural BizWomen Mentoring Monday event. Nearly 300 women registered to “speed network” with 35 women mentors from across the business community in a tightly structured setting, kicked off by a video presentation by Lori Greiner from ABC’s “Shark Tank.” This…

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What is Bitcoin and why should I care?

A new form of currency has been taking the media by storm. Bitcoins can be used to purchase a Subway sandwich, antiques at auction, a haircut, a plane ticket and even local honey. Vendors are starting to recognize this new phenomenon as a form of payment. Boston’s own South Station has an ATM where you…

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