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App for That

While they may feel old hat to some, mobile apps are just showing up on the radar as an important technology trend in events. The Economist Intelligence Unit survey reported that a meager 13% of customers found mobile applications to be an important way to engage with businesses in the year 2013. Three years from…

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Weather Wisdom

As I sat inside last week, working from home due to the weather, I felt inspired to do a little research on tools to help one stay on top of the forecast at every stage of the event planning process. Whether it is driving conditions and parking availability in the winter, or outdoor venues and…

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Is Snapchat the New Marketing Trend Of 2014?

Only a few years old, Snapchat is a relatively new social media platform. Although young, this app is drawing the biggest buzz from the general public, specifically those between the ages of 13 and 23. According to Business Insider, the platform has roughly 30 million active monthly users. Of those 30 million, 16.5 million use…

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Digitizing Participation

What does your company want out of its next conference? Sure it’s about sponsorship dollars, securing/maintaining customers, displaying new products and getting the company’s message out, but what type of audience are they looking for? Very few people would say they are looking for a passive audience, just a customer, or even a guest to…

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The Softer Side of The Castle Group

Recently on a cold winter night coming home from Castle, I spotted a little fur ball dart in front of my car and up my driveway. Of course, the ever curious country girl that I am decided to investigate the situation only to find out that this poor little fur ball was an abandoned kitten….

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J.C. Penney’s Mitten Tweets: Smart or Desperate?

Instead of watching the big game on Sunday night I decided to skip the commercial hoopla and rely on Twitter for updates and commentary, and what did I get? J.C. Penney mentions clogging my feed in response to this: Of course, everyone in the Twitterverse thought exactly what I did, “Somebody’s enjoying the game a…

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Place Pins – A New Tool for Event Attendees

Theme ideas for my next big bash, a recipe I want to try, a vacation that is on my bucket list or a great restaurant I just heard about. Whenever I see something of interest to me that I want to remember, I save it on Pinterest. Don’t you? When Pinterest realized its avid users…

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Major advertising as content marketing

Jerry Seinfeld pulled off a pleasant – and smart – surprise during Sunday’s big game: airing an ad that was welcomed into households under the guise of a visit from old friends, a mini-“Seinfeld” reunion with Jerry, George and Newman. Acura is the sponsor of Seinfeld’s addictive “Comedians in Cars Getting Coffee” web series, featuring…

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