Blog

Sports Dummies Not-So-Anonymous

American Professional Football

I’m not alone. Did you see the “Football for Dummies” crash course segment that CBS Sunday Morning aired recently? I did, and I was inspired by the women—and men—who admitted they needed a little help on the subject. I watch and enjoy a lot of games with my sports-ticket-broker-boyfriend so I’ve got the basics down on most sports. But I have had questions—and now the courage to reveal them. Am I a football dummy for having these types of questions? Maybe. You be the judge—er, referee!

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Discover the experience… Seriously

Previous internship experience is one of the great assets you can have when you begin job searching after graduation. It shows potential employers that you have hands-on experience in your field of study, that you are capable of being a member of a professional team, and that you have made an effort to get a feel for what a professional work environment is like before you enter the “real world.”  Fortunately, I attend a school, Endicott College, in Beverly, Mass, that stresses the importance of gaining experience in the field that you are majoring in during undergraduate years.

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The Collateral Damage of Lance’s Confession

The Collateral Damage of Lance’s Confession

As a PR person, I was compelled to watch Oprah’s interview with Lance Armstrong last Thursday. Enough has already been said about it.

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Scents, Sense and Sensitivity in the Hotel World

On a recent site inspection to the JW Marriott Grande Lakes in Orlando we saw the meeting space, listened to the employees, tasted the food and smelled the hotel. That’s right – smelled. As we entered the lobby we noticed a lovely tropical/citrus/flowery aroma. The subtle scent co-mingled with the sounds of the central fountain, the glean of the marble floors and the warmth of the lighting. It made a wonderful first impression. In speaking with the General Manager, he mentioned that they took great care to create this unique “signature scent” to heighten the guests’ sensory experience at the property.

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10 Exceedingly Useful Digital Tools

There’s a myriad of new programs out there designed to help us to share ideas, track important information, save time and become results-driven employees within our organizations.

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The Black and Gold are Back!

After months of negotiations, the National Hockey League finally ended its 113 day lockout with National Hockey League Players’ Association on January 6. Hockey fans from all over the country rejoiced and cannot wait for the first puck to be dropped on Saturday, January 19.
With the Boston Bruins set to open the season on January 19 against the New York Rangers, I thought it would be fun to see why people are so excited to have the Bruins back!

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My first year in review

Last week marked my one year anniversary of entering the “real world” and working at The Castle Group. It amazes me that a year has already gone by since I passed in my last final paper of my undergraduate career, packed up my dorm room and moved back home. And while my time in the classroom is over for now, my chance to learn has just begun. So what knowledge have I gained during my first year as a professional in the public relations field?

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Guest Blog | PR Predictions for 2013

We would like to share with you this very insightful post written by Hilary Burns at our Public Relations Global Network (PRGN) partner PR agency, Landis Communications on what seems to be ahead for us in 2013. 

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