Blog

Ideas for Fourth of July Celebrations

With the Fourth of July holiday just around the corner, I’m sure everyone is gearing up for travels to visit family and friends, back yard barbeques, block parties, beach parties, fireworks and town parades.

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It’s a Duck Feet Life: A Day in the Life of an Event Planner

After nearly a year of planning, planning and more planning, the Castle events team is hot off the heels of a large conference we helped manage in Dallas,Texas. The program was a great success with more than 1900 people attending three days of keynotes, breakout sessions, trainings, a technology pavilion/trade show, and special events (both on and off site). Finally able to catch a breath on the flight home, I asked myself, “Do people (aside from meeting planners) really know what goes into planning one of these things? So I thought I might share “A Day in the Life” of this crazy business….

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The Michigan Marketing Machine

The melodic piano tune, the flyover shots of pristine lakes and charming inns, the images of nice looking people shopping at antiques stores and fly fishing. It’s time to go to…Michigan.

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Not Just for Kids: Summer 2012 Reading List

I can’t tell you how excited I am for summer to finally be here. Since I was a young gal summer has been one of my favorite seasons. Call me a nerd, but I was always excited to get the new school summer reading list each year. Just because I am all grown up now does not mean I can’t have a summer reading list, right? So here it goes. Enjoy!

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Saying Thank You

As I attended the Dean’s List Reception three weeks ago at Curry College, held for the 32 students who made the dean’s list every semester during their college careers, the other students and I were consistently reminded that we had done something remarkable and something to be proud of. It was a great feeling knowing that the college acknowledged all of the hard work we had put into being successful during this time. However, this was not what made this event so special.

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The Dreaded Typo

Republican presidential candidate Mitt Romney recently became the butt of many a Twitterverse joke when his new app featured the slogan “A Better Amercia.” Besides advocating for the improvement of a nonexistent country, Romney’s campaign has also been caught advertising their “Offical Gear,” offering a “sneak peak” at a new TV ad, and misspelling Ronald Reagan’s name. One strike can be laughed off, two strikes are highly embarrassing, but three strikes mean someone should have lost their job two strikes ago.

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Stand out and network like a pro

Last week, I attended an event at Burns & Levinson, a Boston-based law firm, where Sandy Lish, one of Castle’s co-founders and principals, spoke about business development and networking. For many people, networking is no easy feat and can be quite nerve-wracking. So to help those, such as myself, who are new to the concept of networking, here are a few of Sandy’s tips on how to network like a pro.

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The Power of a Second Language

The world is changing. Not only the professional world, but the social world as well. But in our industry, I don’t need to tell you that. The interconnectedness of the world is taking us by force, whether we like it or not. Many Americans may believe that English is the most dominant language in the world, but I’ll let you in on a little secret: it’s not. In fact, English is the third most common language out of the countless dialects spoken worldwide (first is Mandarin, followed by Spanish). As a planet, we have recently reached a population of over 7 billion people. Making, using, and leveraging global social connections are becoming much more important to our corporate success. Yet still, the million dollar question remains: how do we make this happen?

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Five Things Every PR Intern Should Know

I always say to my interns you are going to either love or hate public relations – there is no in between – and an internship is a good way to find out if you are meant for a career in the field. Since many college students are starting their internships this week, I have put together five helpful tips every public relations intern should know while at their internship.

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The Aww-Factor: Banana Republic’s Social Media Campaign is Cute for a Cause

For the social media campaign promoting the launch of its Trina Turk Collection on June 7th, Banana Republic teamed up with The American Society for the Prevention of Cruelty to Animals (ASPCA), with an irresistible result. Banana Republic and ASPCA created a video that women cannot but love: playful summer prints are being presented by adorable pups (watch the video here)! The video is titled “Dog Days of Summer,” and, in addition to promoting the collection’s launch, advertises the priority access to the collection Banana Republic offers shoppers who like them on Facebook. The brand invited its fans to “come back June 6 to shop the limited-edition collection before it arrives in store” — a good example of the exclusive access-strategy that brands should employ to attract — and keep — Facebook fans. With The Dog Days-video, Banana Republic did a great job of creating a potentially viral video and simultaneously tying social good into its campaign. While the “Aww-Factor” could have been added by any dogs, the video by Banana Republic and ASPCA features rescued dogs to boost awareness of pet adoption. A disclaimer at the beginning and the end of the video point to the animal advocacy organization, and all four-legged models are being individually introduced at the end under “Meet the Rescues.” Dog Days, here we come.

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