Blog

Social Girl – Madonna all exclusive

Madonna has never been one to let a major trend pass her by; instead, she takes it a step further and turns it into a creation of her own. For the promotion of her new album “MDNA” (#MDNA), released this Monday, Madonna naturally turned to Twitter and Facebook — and only to Twitter and Facebook! Comedian and talk show-host Jimmy Fallon was the lucky, only one who got to interview Madonna on the occasion of the launch.

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So you think you know Dustin Pedroia…

When the flowers begin to bloom, I can feel the excitement – Baseball is around the corner! This year I was lucky for two reasons. First – who thought it was going to be this warm in March? Not I, but I will take it. Second – I was able to join our client Salem Five Bank on their Spring Up with Dustin Pedroia promotion in sunny Fort Myers,FL.

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Turning Times Square into “Tim Square”

The rivalry between Boston and New York is legendary (and never-ending). One thing we do have in common is that we’re both tough towns with obsessive sports fans.  

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A new take on education: What do you want to learn?

I can see it now.  A movie set in the future where students sitting in a lecture are listening to a hologram or video teach the class. While the metallic spandex space suits might still be a little far off, the idea of learning from an invisible teacher is quickly becoming a reality thanks to Sal Khan. Sal is the inventor of Khan Academy, what started as a simple YouTube video and has become a global phenomenon.

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Zombie apocalypse infects social media with The Walking Dead Social Game

Like many zombie fans, I chewed my nails to nubs during the nerve-racking season finale of AMC’s hit post-apocalyptic television series The Walking Dead.

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Advancing Women….Advances!!!

Like many zombie fans, I chewed my nails to nubs during the nerve-racking season finale of AMC’s hit post-apocalyptic television series The Walking Dead.

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Kate’s Take on Corporate Team Building

”Teamwork divides the task and doubles the success.”
– Unknown

We all know that a cohesive and bonded team in the workplace is critical to the success of any organization.  We all know that we need to motivate and inspire our people to achieve – and overachieve.  And we all know that sometimes, this can be difficult to accomplish.

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Panem et circenses

Much anticipated by its fans, “The Hunger Games” will finally open at U.S. theaters this Friday. The movie, which is based on the young adult novel of the same name, tells the story of 24 teenagers who must fight each other to the death for the entertainment of the evil rulers of the post-apocalyptic country Panem (from the Latin panis for bread). Author Suzanne Collins came up with the idea for the book while zapping back and forth from “people competing on a reality show and […] footage of the invasion of Iraq;” at one point, the two began to blur into one twisted infotainment format. “The Hunger Games” became a bestseller, and soon enough entertainment company Lions Gate bought the rights for the film adaptation and began to turn the book into a “Twilight”-like franchise.

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Building Blogger Trust Among CEOs

An article in one of our PR trades talked about a study citing business bloggers’ frustration in not having more CEO access. Some of the key issues were lack of appreciation, respect, and access, as well as excessive control by the communications staff.  

As we all know, there are two sides to every story.   

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Cupcake Wars: A taste of creativity, competition and team spirit

It was cupcake against cupcake at Castle’s café last night…. Competition, team spirit and creativity were all the rage as we took on our own version of the popular Food Network series Cupcake Wars in celebration of Castle’s 15th Anniversary. Teams of friends, colleagues and our neighbors from MK3 and Campus Entertainment went head to head to create an exciting cupcake recipe that would show off each team’s cooking skills, creative genius, and a few of Castles’ “secret ingredients,” and I’m excited to share the impressive – and quite delicious – results!

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